One of the most powerful tools that you have at your disposal is your brand recognition. No matter what your company has to offer customers it's important to understand that people buy from brands they recognize. Here are three important branding rules to help build a better brand. 1) Know your demographic. Determining your…
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It seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing. This is a change from initial thoughts about the ease of use on the iPhone and other smart phones. (Steve Jobs was famous for hating the stylus.)…
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October is National Breast Cancer Awareness Month, so we wanted to take this opportunity to raise awareness and to share some of the best products we offer that you can use to help raise awareness. Breast cancer is a deadly disease that is the second leading cause of death among women and yet…
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Personalized writing instruments are a staple in every industry, office and business. With over 50% of Americans owning a personalized, branded pen, that's a lot of exposure for your brand. Think about it. You probably have a pen in every desk drawer, in your purse (or briefcase), in that padfolio…
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What a individual wears expresses their personality, social associations and even in the case of uniforms, shared corporate identity. By branding apparel items with your logo, individuals who choose to wear that item are giving your brand a personal endorsement in front of their acquaintances, colleagues, family and friends. These…
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Sometimes it's hard to understand the positive power promotional products have. Even when you incorporate promotional products into your marketing strategy, it can be difficult to believe that a simple item with your logo and branding can help increase sales and improve awareness of your brand. 1) They help increase…
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It's that time of year - students are heading back to school! These next several weeks provide a great opportunity for you, as a business, to connect with your customers and promote your brand all year long. Everything from custom backpacks, t-shirts, pencils, pens and lunch bags can be imprinted…
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Calendars are an easy way to keep track of your appointments, meetings, vacations and much more! By putting your business' brand on a promotional calendar, you are becoming a part of your customers day-to-day activities. Here are five facts about calendars: The average number of printed calendars per household is 3.2.…
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Do you recognize things by their shape or their color? Research from Vanderbilt University, shows that we change responses based on different colors. This defines how you relate to a particular object. When it comes to branding, color plays a big role. When you think of Coca-Cola, you think red. Think of…
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