The Vernon Comapny

Archive for the ‘Marketing Tips’ Category

5 Ways to Grow Your Business This Summer

Summer is finally here; and while our customers are planning family vacations, businesses are feeling the summer slump. Trendy boots have been traded for dollar bin flip flops and 20-pound turkeys have been replaced by $2 hot dogs. The growing season where less is more and life slows down. A slowdown season in business is […]

Comments Off on 5 Ways to Grow Your Business This Summer

Vernon Hires Kelli Denes as Director of Business Development

NEWTON, IA – The Vernon Company is pleased to announce the hiring of Kelli Denes as Director of Business Development. In this role, Kelli will be actively directing Vernon’s national recruiting efforts in addition to working with the Company’s top salespeople to strategically grow the business with major accounts and helping the Company increase its […]

Comments Off on Vernon Hires Kelli Denes as Director of Business Development

Summer Break Means It’s Time to Gear Up for Fall Registration

School’s out for the summer! But summer is short! Too short! We’ll be enjoying sunshine and baseball games one day and windy football games the next. And as any good teacher (and Benjamin Franklin) would tell you, “Never put off until tomorrow, what you can do today.” Such wise words to live by. It might […]

Comments Off on Summer Break Means It’s Time to Gear Up for Fall Registration

Five Pillars for PPW Week

  Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals while creating awareness for promotional products as a powerful and effective advertising and marketing medium. -PPAI We […]

Comments Off on Five Pillars for PPW Week

A Picture is Worth…A Thousand Sales?

A picture is worth a thousand words; but could it also be worth a thousand likes? What about a thousand sales? Not long ago first impressions were made by a friendly phone call or a personal visit complete with a smile and a handshake. But today, first impressions are often left to a social media […]

Comments Off on A Picture is Worth…A Thousand Sales?

Diversify Your Business

April is Celebrate Diversity Month, which was started in 2004 to recognize and honor the diversity surrounding us. It’s an annual reminder to take a look around and appreciate not just the differences in our skin tones, hair color, and cultures; but in our likes and dislikes, our passions, hobbies, career choices, and more. We […]

Comments Off on Diversify Your Business

It’s Time to Spring Clean Your Business

As tax season comes to a close, and the snow melts to reveal signs of life, we tend to get spring fever. We start planning to deep clean the house, fertilize the lawn, and move our sweaters to the basement to make way for shorts and swimsuits. If we spend the spring season cleaning our […]

Comments Off on It’s Time to Spring Clean Your Business

Make your email signature one-stop information shopping for your customers

Although business cards are the perfect tangible item to gift your clients at a meet and greet or convention, your email signature is the perfect non-tangible item to make available to your clients 24 hours a day! So many of us are guilty of writing “valuable” information on a piece of paper and then shoving […]

Comments Off on Make your email signature one-stop information shopping for your customers

Vernon Hires Miller and Patton as Regional Managers

NEWTON, IA – The Vernon Company is pleased to announce that it recently hired Jack Miller as its Western Region Sales Manager and Pat Patton as its Eastern Region Sales Manager. While integrated into the sales management team, both Miller and Patton work with Vernon’s top account executives and help lead the company’s recruitment and […]

Comments Off on Vernon Hires Miller and Patton as Regional Managers

Brand colors matter more than you might think.

Consumers make subconscious decisions about products and brands based on color, so be sure you are making conscious color decisions on behalf of your business. Did you give your brand a personality when you gave it a color? In the same way that a parent names a child, companies name their brand. But…perhaps the color […]

Comments Off on Brand colors matter more than you might think.