The Vernon Comapny

Archive for the ‘General’ Category

A Picture is Worth…A Thousand Sales?

A picture is worth a thousand words; but could it also be worth a thousand likes? What about a thousand sales? Not long ago first impressions were made by a friendly phone call or a personal visit complete with a smile and a handshake. But today, first impressions are often left to a social media […]

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Diversify Your Business

April is Celebrate Diversity Month, which was started in 2004 to recognize and honor the diversity surrounding us. It’s an annual reminder to take a look around and appreciate not just the differences in our skin tones, hair color, and cultures; but in our likes and dislikes, our passions, hobbies, career choices, and more. We […]

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It’s Time to Spring Clean Your Business

As tax season comes to a close, and the snow melts to reveal signs of life, we tend to get spring fever. We start planning to deep clean the house, fertilize the lawn, and move our sweaters to the basement to make way for shorts and swimsuits. If we spend the spring season cleaning our […]

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Make your email signature one-stop information shopping for your customers

Although business cards are the perfect tangible item to gift your clients at a meet and greet or convention, your email signature is the perfect non-tangible item to make available to your clients 24 hours a day! So many of us are guilty of writing “valuable” information on a piece of paper and then shoving […]

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Your business is about you, but your promotional products are about your customers

Have you ever received a gift that seemed like it was intended more for the person who gave you the gift than it was for you? A fruitcake perhaps?  Only someone who loves fruitcake themselves would think to give another person fruitcake as a gift. When purchasing promotional products for your clients, remember; it’s not […]

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Brand colors matter more than you might think.

Consumers make subconscious decisions about products and brands based on color, so be sure you are making conscious color decisions on behalf of your business. Did you give your brand a personality when you gave it a color? In the same way that a parent names a child, companies name their brand. But…perhaps the color […]

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2019 Color of the Year

PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how […]

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Set and Achieve Your 2019 Business Goals

Goal-setting is important for every company or organization in every stage of business, regardless of size. If you are not setting goals for yourself, your company and your employees (if you have them), it is easy to become stagnant in your business, and stagnancy is often the beginning stage of failure down the road. Your […]

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Vernon Employees Make a BIG Difference in a Small Amount of Time

51 Vernon employees packaged 21,168 meals in just 1.75 hours this holiday season to help in the fight against hunger. Meals from the Heartland is a nonprofit organization made up of volunteers from businesses, schools, churches, community organizations and beyond who package meals for delivery to malnourished people in Iowa, across the United States, and […]

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Chris Vernon Named Among Industry’s 50 Most Powerful People

Chris Vernon was recently recognized among the Counselor’s Power 50, the annual ranking of the most powerful executives in the promotional products industry. Vernon ranks at #42 on the Power 50, making this the 13th consecutive year he has made this prestigious list. He is the only Iowan represented on the Power 50 ranking. Congratulations, […]

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