Big, bold marketing campaigns aren’t disappearing, but many brands are embracing a more refined approach. Quiet luxury has emerged as a leading trend, emphasizing quality, craftsmanship and understated style over flashy logos and attention-grabbing designs. The aesthetic continues trending in the retail world as consumers seek out timeless pieces with…
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Rain or shine, umbrellas have a way of staying within arm’s reach when people need them. That everyday usefulness makes them one of the most effective promo products available. In fact, ASI research found that 76% of consumers would be more likely to do business with an advertiser who gave…
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When people start thinking about back-to-school time, they think about the students first — school supplies, new backpacks, new clothes, etc. But while students are prepping for the school year, teachers and professors are doing plenty of prep of their own. From lesson plans and classroom arrangements to organizing schedules…
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Whether people find themselves grilling in the backyard, at the campground, a public park or even beachside, the right promo items are packed with them wherever they land. From coolers and drinkware to lawn games and grilling tools, these products become part of the memories people make all summer long.…
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The best kind of promo doesn’t sit on a desk collecting dust. It gets tossed in the truck, packed in a duffel and put through its paces somewhere between sunrise and last call at the campfire. That’s the sweet spot for outdoor-inspired branded merch, gear that earns its keep while…
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Golf promo has been a staple in the promotional products industry for decades, and for good reason. Golf brings people together for networking, business relationships and leisure. This makes these items ideal as branded giveaways. While golf tournaments are the obvious place to use them, there are other events where…
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Today’s workforce spans more generations than ever before. That means brands have to be more intentional with their promo picks. A recent PPAI consumer study makes one thing clear: a one-size-fits-all approach to promo isn’t effective. Apparel continues to hold the top spot across all age groups, but the next…
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Teachers are called to instruct and guide children on their journey in life. Often a thankless occupation, this is why a week is set aside every year to be sure these individuals receive the recognition they deserve. As the week of May 4 approaches, now is the time to consider…
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If there is one proven fact about the promo industry, it’s that the little things carry serious weight. Accessories may not always grab headlines, but when it comes to branded merch that people use again and again, the smallest product quietly does the heavy lifting. Promo accessories have their place…
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