Rain or shine, umbrellas have a way of staying within arm’s reach when people need them. That everyday usefulness makes them one of the most effective promo products available. In fact, ASI research found that 76% of consumers would be more likely to do business with an advertiser who gave…
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When the weather is warm, outdoor activities abound. People love to gather for these pastimes, whether it’s a quick visit to the park or a professional sporting event. Bigger events require planning, and one measure of success is the attendance numbers. One piece that shouldn’t be overlooked is the merch…
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When people start thinking about back-to-school time, they think about the students first — school supplies, new backpacks, new clothes, etc. But while students are prepping for the school year, teachers and professors are doing plenty of prep of their own. From lesson plans and classroom arrangements to organizing schedules…
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Whether people find themselves grilling in the backyard, at the campground, a public park or even beachside, the right promo items are packed with them wherever they land. From coolers and drinkware to lawn games and grilling tools, these products become part of the memories people make all summer long.…
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Summer is a time when your brand shines. People are outside and on the go, which presents a prime opportunity to get your logo out into the world. Whether you are planning a company picnic, sponsoring a 5K or shaking up the company apparel for the warmer months, summer apparel…
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Dogs are the most sought-after pets for most households worldwide. The adage “man’s best friend” didn’t appear out of thin air. Any chosen pet is brought into their human’s life for companionship, comfort and unconditional love. Because of this, holidays are created to recognize important steps in pet ownership. For…
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Today’s workforce spans more generations than ever before. That means brands have to be more intentional with their promo picks. A recent PPAI consumer study makes one thing clear: a one-size-fits-all approach to promo isn’t effective. Apparel continues to hold the top spot across all age groups, but the next…
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If there is one proven fact about the promo industry, it’s that the little things carry serious weight. Accessories may not always grab headlines, but when it comes to branded merch that people use again and again, the smallest product quietly does the heavy lifting. Promo accessories have their place…
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As we start turning the page on 2025, it’s worth pausing to take stock of what the past year has taught us. Just as important is how those lessons will shape the way we approach 2026. While the industry has largely settled into a new normal, ongoing economic pressures, shifting…
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