When considering what promotional product fits your brand, never overlook the almighty pen. Pens are unmatched in their versatility and practicality. A promotional writing instrument garners thousands of impressions over its lifetime. A 2023 study by ASI found that 30% of consumers who received a logoed writing instrument are more…
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Eco-Friendly General Marketing Tips Odds & Ends Promotion Ideas
Sustainability remains a leading topic in the promotional product world. If you aren’t talking about it, you will quickly fall behind the trend. Last year, we explored the benefits of making more eco-friendly choices when choosing your merch. The conversation has continued to get louder as more companies make it…
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Business Solutions General Marketing Tips Odds & Ends Promotion Ideas
The use of promotional products for government agencies has a deep-rooted history. The buttons used in 1789 to commemorate George Washington's inauguration were the original promo items. But its application goes beyond just election products. Government organizations can use these items to inform the public of the services they provide…
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Roses are red, it’s an important hue. It’s the perfect time to promote a healthy heart for me and you. February is American Heart Month. Heart disease remains the leading cause of death for most people, making promoting healthy habits essential to any business strategy. The donations and wellness initiatives…
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As we close the book on 2023, it’s a good time to reflect on what we have learned through the past 365 days. More importantly, we will consider how that knowledge will impact the next chapter in 2024. While the pandemic is mostly behind us, the lingering effects on the…
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It’s here. Pantone announced its 2024 Color of the Year and Peach Fuzz is the winner. The warm, velvety tone was chosen to mirror our natural need for connection. “We chose a color radiant with warmth and modern elegance,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in…
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It’s the end of the year and business professionals are making sure they spend their budgets before they lose it. This is the perfect opportunity to invest in ways to achieve your goals in the new year. One popular way to do that is through marketing and advertising efforts to…
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General Holiday Gifting Marketing Tips Odds & Ends Promotion Ideas
As we enter November, people’s minds turn to planning for the national tradition of Thanksgiving. Many focus on the menu and what to serve as friends and family gather together to share the experience. While the kids are doing turkey-themed crafts and you help yourself to a second piece of…
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Items that tell a story years after their manufacture date When I joined the marketing team earlier this year, I was nearly 2 years into my tenure at The Vernon Company. My first role was more behind the scenes, but it gave me my first lesson in what the business…
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