One of the most powerful tools that you have at your disposal is your brand recognition. No matter what your company has to offer customers it’s important to understand that people buy from brands they recognize. Here are three important branding rules to help build a better brand.
1) Know your demographic.
Determining your target marketing, the people that you want to target with your service or product, is crucial. Location, age, and income level should be considered before making any big marketing decisions. One successful brand that knows their demographic well is the Jitterbug cell phone. It’s a specific product aimed towards seniors. They know that they won’t be advertising on digital media but their ads can be seen on TV or heard over the radio. Plus, Jitterbug is a name that seniors will remember, that they identify with and doesn’t have any negative connotations.
2) Be unique and stand out from the crowd.
While it might be easy to ride the tailwinds of popular brands, it’s not the best thing for you, or your consumers. Try thinking of words, phrases or feelings that invoke a specific idea you want your customers to have about your brand. These words, phrases or feelings can help you in every marketing project you work on. But don’t fall into the trap of using cliche’s like “ace in the hole,” “take one for the team,” and “whole ten yards.”
3) Keep it simple and positive.
Products you choose to help promote your brand should be easy to use and easy to remember. Your customers are your most important assets and you don’t want to scare them away before you’ve built a relationship with them. Confusing, questionable or obscure marketing tools may force your customers to the competition. It’s possible to be fun, bold and even funny without succumbing to stereotypes or thinking way outside of the box.