Event marketing season is upon us, which means there's no better time to brush up on your outdoor event planning than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun. 1.…
Read More
Below are five lessons learned from those who got it right...and wrong. Lesson 1: Don't fix what's not broken. Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with New Coke. The public was outraged and made their voices heard.…
Read More
All employees play critical roles in serving as brand advocates. No matter where they make a connection with the marketplace, that experience must be consistent and reflect the mission, vision and values of your brand. Brand advocacy starts with leadership If top leadership within an organization lives and breathes the…
Read More
What role does brand-building really play in business-to-business marketing? It’s a very important role, according to Harvard Business School marketing professor, John Quelch. A HBS research team recently conducted a study of top B2B global brands, such as Intel and Accenture, and discovered the following common characteristics: A common thread,…
Read More
We promise to protect your brand as if it were our own!…That’s the pledge we’ve made to our customers. Product recalls have been abundant in recent years, and no industry is immune. Unsafe products are dangerous – to consumers and to the companies who distribute them. Many businesses have suffered…
Read More
We love Fridays! Of course it’s a relief to know that you have the next two days to take a break from work. It’s a day when you can let down your guard just a little and perhaps dress a little more casually. It’s a day when you have more…
Read More
Make your choices for each of the 9 steps and you're done! Select fabric. Note that different fabrics are offered in different colors; make sure you choose a fabric that offers the color selection you want. How many panels do you want the crown to have? A five panel cap…
Read More
In today's fast-paced world of digital overload, smart phones and social marketing, people still rely on printed calendars to stay up to date. There is at least one printed calendar in 80% of all homes and businesses, according to a 2011 study by the Calendar Advertising Council and the Promotional Products Association International.…
Read More
What are you doing when it comes to branding your own business? Branding strategy plays an important role in business growth. It’s the roadmap for how, where, when and to whom you are going to communicate your differentiated messaging. 1. Do you have enough brand-building money to afford multiple brands?…
Read More
