So you’ve invested in your business a number of different ways – maybe you have a storefront, you buy some advertising, you sponsor the local sports team and you incorporate promotional items as giveaways to your customers at the holidays. But one of the most overlooked – and most obvious…
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With October just around the corner that means it's also Breast Cancer Awareness Month which is one of the largest cause marketing events of the calendar year. It's an opportunity, like all cause marketing events, for your business to show support for an organization or cause as well as to…
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The winner in every business competition is always whoever communicates the most clearly. Whether you're dealing with employees, bosses, colleagues, or customers, your ability to get what you want hinges on how well you talk and write. With that in mind, here are five basic rules that apply to one-on-one,…
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You’re standing behind the podium and look up to see the industry’s movers-and-shakers staring back at you. It’s your moment to “wow” your peers with your knowledge, but suddenly all the information you have amassed has left you speechless. Your palms are sweaty, your mind is blank and the thought…
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The end of summer is just around the corner, prompting many of us to squeeze in vacations before the kids head back to school. After a week at the relatives, the beach or a fabulous dream vacation, instead of feeling refreshed, do you dread being back at work? Are you…
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In today’s competitive world, there are many different beliefs about how to market a product or service. Regardless of approach, however, there are some core concepts that are found in every successful marketing program, effort and plan. Commitment: No matter what your product or service, a solid commitment to the…
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What kind of difference would it make to your company to get every one of your employees excited about solving problems, making recommendations, expressing their new ideas, and enjoying taking care of your customers? Every company today needs employees who are enthusiastic and who bring the very best of themselves…
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Branding. You hear people talk about it a lot. But what, exactly, does branding mean? "A brand is the feel of your business card, the way the company’s phone is answered, the tone of a letter, the package that’s almost impossible to open, the receptionist at the corporate office who continues to chat with a…
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August is traditionally a slow news month, which makes it an great time for you to connect with journalists and get positive press for your business. Research media targets. Reporters, editors and their respective media outlets are the "buyers" in the public relations game. To sell them on your story,…
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