So you’ve invested in your business a number of different ways – maybe you have a storefront, you buy some advertising, you sponsor the local sports team and you incorporate promotional items as giveaways to your customers at the holidays. But one of the most overlooked – and most obvious – ways to invest in your business is by utilizing signs and graphics.
1. Spread your message & grow your customer base – Graphics are a great way to create awareness of your business or service. You want your customers to instantly recognize your logo, your colors, even your email address. Make sure you’re promoting your business with window or floor graphics, in-store signage, vehicle wraps and more.
2. Graphics can be here, there, everywhere – As a business owner, you know you can’t be everywhere all the time. But putting your logo or slogan on a delivery or transportation vehicle along with your phone number and web site is an easy way to create awareness and recognition on the go.
3. Keep them coming back for more – Your customers want to feel good about doing business with you. Reminding them of your product or service with graphics helps reassure them that they made the right choice in working with you and reminds them to do business with you again in the future.
Remember that branding your business goes beyond using a catchy name and fun business cards. Take advantage of the many opportunities to market your business or service through a variety of signs and graphics.