Yes, you read that right. We're talking holidays in July because it's the perfect time to begin your holiday season planning instead of waiting until the last minute. The earlier you start planning, the better chance you are to achieve your goals and have a successful holiday campaign. Develop creative…
Read More
In a recent post, Randy Conley of the Ken Blanchard Companies discussed how often the topic of leadership is overcomplicated and offered his seven simple truths for leadership: 1. There aren’t any shortcuts. Leaders build themselves not in the classroom but in the game. Leadership is hard work and most of…
Read More
When the weather heats up, you can create warm memories by taking employees and clients on summer outings. 1. Go to a baseball game. It doesn't have to be a major league game; minor-league games can provide good times and great memories at reasonable prices. Hand out a rally towel…
Read More
Event marketing season is upon us, which means there's no better time to brush up on your outdoor event planning than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun. 1.…
Read More
Below are five lessons learned from those who got it right...and wrong. Lesson 1: Don't fix what's not broken. Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with New Coke. The public was outraged and made their voices heard.…
Read More
All employees play critical roles in serving as brand advocates. No matter where they make a connection with the marketplace, that experience must be consistent and reflect the mission, vision and values of your brand. Brand advocacy starts with leadership If top leadership within an organization lives and breathes the…
Read More
What role does brand-building really play in business-to-business marketing? It’s a very important role, according to Harvard Business School marketing professor, John Quelch. A HBS research team recently conducted a study of top B2B global brands, such as Intel and Accenture, and discovered the following common characteristics: A common thread,…
Read More
We promise to protect your brand as if it were our own!…That’s the pledge we’ve made to our customers. Product recalls have been abundant in recent years, and no industry is immune. Unsafe products are dangerous – to consumers and to the companies who distribute them. Many businesses have suffered…
Read More
We love Fridays! Of course it’s a relief to know that you have the next two days to take a break from work. It’s a day when you can let down your guard just a little and perhaps dress a little more casually. It’s a day when you have more…
Read More
