Promotional products are a mainstream form of advertising that can be used alone or as part of an integrated marketing campaign. Viral, mobile, highly targeted and budget-friendly, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary…
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Customer loyalty is the result of consistent positive experiences and satisfaction. Greater customer loyalty leads to increased sales. In addition, studies have even shown that it costs six to seven times more to acquire a new customer than keep an old one. Here are four ways to increase customer loyalty: 1. Say thank…
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As an employer, one thing to consider this spring is participating in career fairs. Not only do career fairs offer recruiters a great way to meet and interact with a diverse talent pool, but they also provide an opportunity to pre-qualify potential candidates for current openings or meet potential candidates…
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A simple Thank You can go a long way. Research shows that customers spend more, employees accomplish more and vendors are more likely to pay on time, if they receive regular gratitude. The approaching holiday season makes for a great time to say thank you for business over the past year while encouraging customers to continue…
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It can be hard to make a lasting impression at events, meetings and trade shows. When attendees stop by to visit your booth at trade shows, there is only so much time to grab their attention before they move on to their next stop. At meetings, people take in so…
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The pen is mightier...than a lot of other promotional products out there! When it comes to value, brand recognition and retention, writing instruments are tough to beat. They're useful, easy to carry and a very common giveaway item for customers. Plus, no promotional product gets passed around more, which is…
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Headwear has always been popular in the promotional products industry. Displaying your logo front and center, caps are a popular item that your customers want and will wear, giving your brand more impressions. With an average of 3,136 impressions during the lifetime of a cap, according to industry experts, it really…
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According to the Promotional Products Association International (PPAI)'s 2017 Consumer Study, promotional products are the number one most effective form of advertising to prompt action across all generations. Think about it, promotional products are not only advertising, they're oftentimes also viewed as gifts. Whether office supplies, apparel, toys, etc. promotional…
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It's that time of year again when parents and students count down the days until the 2017-2018 school year (possibly for different reasons). The month of August often marks the time to start thinking about back to school shopping and preparing for the next school year. Promotional products are not only…
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