Headwear has always been popular in the promotional products industry. Displaying your logo front and center, caps are a popular item that your customers want and will wear, giving your brand more impressions. With an average of 3,136 impressions during the lifetime of a cap, according to industry experts, it really gives buyers an incredible bang for their buck!
The Vernon Company’s Custom Cap program focuses on quality construction, great fit, competitive prices, eye-catching decoration techniques and customer satisfaction. We truly believe that caps are a vital part of any marketing campaign, and we strive to bring you the best product possible.
Some of the current cap trends are a throwback to the simpler times, while also experimenting with new techniques and decoration processes.
The unstructured and pre-curved bill of the Dad Cap appeals to all generations, with a major nod to the vintage years. The unstructured build of the crown provides a comfortable fit that conforms to any head shape, while providing a good base for your logo. These caps are especially popular in vintage heathered fabrics, worn fabrics, heavyweight garment washed twill or brushed twill.
(Cap shown in heavyweight garment washed twill with contrast stitching throughout.)
One of the biggest trends seen lately is the use of neon colors, especially mixed with a darker contrast base. Bright colors like neon yellow, blaze orange, neon pink and hot pink, have taken the promotional product industry by storm and can be used by almost any industry, especially companies dealing with safety and manufacturing. When paired with a darker colored front, the brightness of the neon back makes a definite statement. The colors pop even more when using a matching contrast stitching and embroidery in the logo.
(Cap shown charcoal twill, neon yellow standard mesh with matching contrast stitching and embroidery.)
The use of different types of media on one cap, in order to achieve a truly unique look, is increasing drastically in popularity. Especially popular is the use of frayed edge twill patches, torn/distressed crown & visor trim, screen printing and embroidery on visor and back strap. Keeping up with the vintage, worn-in feeling to the cap, these types of decorating and construction options create a kind of nostalgia that suggests that your company has been around for a long time, and will continue to be.
(Cap shown in khaki twill and woodland surplus brown camo.)
All featured caps are from The Vernon Company’s Custom Cap program. For more information, and to find out how your company can create a one-of-a-kind custom cap, contact your Vernon Account Executive.