According to the Promotional Products Association International (PPAI)’s 2017 Consumer Study, promotional products are the number one most effective form of advertising to prompt action across all generations.
Think about it, promotional products are not only advertising, they’re oftentimes also viewed as gifts. Whether office supplies, apparel, toys, etc. promotional products are often either useful and have a purpose or are visually appealing. They are held on to and not immediately thrown away, fast forwarded through, ignored or blocked. While people may dread the advertising that plays before an online video, overlook the ads in newspapers and magazines or leave the room when a commercial comes on, they actually look forward to receiving promotional products. Think about how many views your brand receives for the length a promotional product is kept, not only by the recipient, but all those around them who see your branding too.
How much are you spending on promotional products, compared to other forms of advertising?
The complete ranking, courtesy of PPAI, is below…