Using promotional products as a retail company can be a game-changer for your brand, offering a range of benefits beyond traditional advertising. Incorporating promo into your marketing strategy elevates your brand’s visibility and builds stronger customer relationships, driving sales and fostering long-term growth for your retail business.
Make the right swag selection for your storefront. Promotional products are a must in the retail space. What better way to market your brand than to send your customers home with merch bearing your logo? An ASI study reveals that 67% of retail buyers who use promo say it’s vital to their company’s marketing strategy.
Swag offers some incentivizing promotional ideas for retail businesses, no matter what goods you sell. The right promo ensures you have the most effective tools to increase brand awareness, expand store offerings and improve employee engagement.
Here are our top 10 promo products in our Retail Collection to Get Your Brand On.
Trending Options
1. 40 oz Tumbler – Drinkware is a top choice for any brand. Stay on-trend by putting your logo on a 40 oz tumbler. Its large size and practicality make it highly desirable for daily use, from staying hydrated at the gym to keeping beverages hot or cold on commutes. These tumblers are perceived as high-value, eco-friendly items, enhancing the brand’s image as environmentally conscious and customer-focused.
2. Tote Bag – Another way to promote your business and stay eco-conscious is to have reusable tote bags to send home with your customers after they make their purchases. This encourages repeat business and builds loyalty. As a versatile item customers can use for shopping, work or leisure, a tote bag keeps the brand in constant public view, serving as a mobile advertisement that reaches a wide audience.
3. Magnetic Powerbank – The modern world is full of devices people use on the go. A magnetic wireless powerbank charger is a useful tool that can help people navigate their busy schedules. By choosing these as promo items, businesses can associate their brand with convenience, reliability and cutting-edge technology. The everyday utility means customers will keep these branded powerbanks within reach, gaining frequent exposure to your logo or message.
4. Wristlet Pouch – The wristlets are back in style. These updated classics are both trendy and functional, making a fashion statement while keeping your necessities close at hand. These pouches are ideal for people who travel, need to run quick errands or pack light for a night out. Offering wristlet pouches positions a brand as thoughtful and in tune with consumer needs, reinforcing brand loyalty while keeping the business top of mind in a practical, chic way.
5. Aviator Sunglasses – Aviators continue to be a statement piece and arguably one of the most iconic sunglasses styles to date. Between the popularity in military history and pop culture figures, these will likely never go out of style. Sunglasses are a perfect fit for any brand. Give your customers a chance to showcase the same style while promoting your brand in the process.
The Essentials
6. Unisex Tee – A T-shirt should be a go-to promotional product for a retail business. It serves as a walking billboard, displaying your brand’s logo or message every time it’s worn. It’s an everyday item that can easily find its way into the recipient’s fashion rotation. Every time they wear it, they can reflect positively on your company and create a sense of community and loyalty among customers, turning them into brand ambassadors in a simple yet effective way.
7. Cropped Hoodie – This piece is a trendy, eye-catching promotional item that allows a business to appeal to a fashion-forward audience, particularly younger demographics. Its stylish, modern design makes it more than just a piece of clothing; it becomes a statement piece that customers are excited to wear, enhancing brand visibility. Keep your brand fresh and relevant by following the fashion trends of today.
8. Knit Beanie – Adding a beanie to your promo brings a highly wearable accessory for all ages. Headwear is a very visible piece of apparel ensuring your logo is always seen, making your customers into advocates for your brand. It is a perfect blend of style and functionality that is a complement to any branding strategy. Associate your brand with cozy, casual fashion while connecting with consumers who value comfort and practicality.
9. Pen – It’s almost assumed that retailers offer branded pens as part of their market strategy. No matter what trade you are in, at some point, your customer will need to write something down. While you can offer plain pens for this purpose, a better solution is to offer them a pen with your name, logo or slogan on it, carrying your message with them beyond your space. This allows you to stay connected to this customer and anyone who may borrow the pen in the future.
10. Lip Balm – Much like writing instruments, putting your logo on lip balm is an excellent option for your brand. It is an item that people use daily and will stay in customer’s pockets or purses wherever they may be. Its compact size and frequent application provide continuous brand visibility, making it an effective way to keep the brand top-of-mind.
Find more trendy retail giveaway ideas for your brand when you shop the collection at vernonpromotions.com. For more assistance on your promotional products journey, contact one of Vernon’s team members to learn more.