Summer is a time when your brand shines. People are outside and on the go, which presents a prime opportunity to get your logo out into the world.
Whether you are planning a company picnic, sponsoring a 5K or shaking up the company apparel for the warmer months, summer apparel is a smart investment for your advertising tool kit. Consider this: a well-chosen logoed T-shirt or hat isn’t just clothing. It’s a walking billboard that keeps your brand in circulation during the season and beyond.
Summer Staples
Some things just work, and summer apparel has a few tried-and-true favorites that fit into every brand’s lineup.
T-shirts top the list for good reason. According to ASI’s recent study, a branded T-shirt generates 3,500 impressions over its lifetime. Think about your closet at home, how many “I was there” shirts do you still have and never plan to part with? Summer events are rife with opportunities to get your brand on the shirt everyone wants to keep.
If you want a more professional look while still feeling cool and comfortable, polos are a summertime fav. They are go-to for outdoor events and outings when you need staff or volunteers to stand out in the crowd.
Hats round out the sunshine classics. They protect the wearer from the rays while completing the look. A well-chosen branded ballcap with a patch or an embroidered bucket hat will travel with its owner all summer long.
Standout Trends
Beyond the classics, a few trends are shaping what brands are reaching for this season.
Performance fabrics aren’t just for the athletes anymore. Moisture-wicking, lightweight materials are what people want when it’s hot outside. A cooling performance hooded tee is a great example of where the trend is headed. It’s built to keep the recipient cool while giving your brand a clean, athletic look that works at a company outing or on a hike in the woods.
Don’t leave sustainability behind in Earth Month. A featherlight quarter zip made with recycled materials checks that box while still delivering the polished look people want for work and weekend wear alike. Eco-conscious apparel continues to gain traction because customers like products that feel good to wear and are planet-positive at the same time.
Retro-inspired looks continue to make an impact on the retail and promo markets. Shirts with vintage color palettes and washed fabrics bring some old-school nostalgia to summer merch while still feeling fresh and new.
Perfect Pair
The best summer merch doesn’t have to stop at a shirt. Small add-ons can turn basic apparel into a full event-ready look while giving your brand even more time in the spotlight.
Think branded tee paired with a matching scrunchie, instantly creating a coordinated look for company events or summer camps. The hairpiece adds a fun pop of color while giving recipients something they can toss in a gym bag or keep on their wrist for the summer.
No summer feels complete without some shades. A classic pair of sunglasses with a branded tank makes for an easy giveaway combo for festivals or beach festivities. New sunnies fit right into that laid-back summer vibe while keeping your logo front and center.
For concerts or large outdoor events, wristbands are the unsung heroes of event merch. Pair them with performance apparel or hats to create a coordinated attendees package that feels memorable. These are built for fun in the sun and become an instant memento of the experience.
Make a Brand Statement
Summer apparel isn’t just seasonal swag. It’s a long-game branding move. The right pieces catch attention at the company picnic, travel to weekend ballgames and stick around for years in dresser drawers.
From trusty classics to trendy styles, standout summer apparel keeps your brand front and center all season long.
Find more branded apparel options at www.vernonpromotions.com.
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