As the world moves forward with the “new normal” post-pandemic, in-person events are back in full swing. There will be approximately three million professional events worldwide with the goal of engaging a variety of target audiences. Set yourself up for success by understanding the importance of event branding. Gain inspiration…
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Creative kitting projects are one of the fastest-growing trends today. What is kitting? Quite simply, “kitting” can be defined as, “filling orders by preassembling individual items into ready-to-ship kits instead of picking and packing those individual items”. What we know is that when done right, sending out kits is a fantastic…
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Well-known brands are popular in the retail world for their innovative concepts and their ability to predict what the customer wants even before they do. Consumers look for these brands to bring them the best quality, style, and function, which is ideal when trying to decide on your next…
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In recent years, the use of reusable or paper straws has spiked in the U.S. thanks to companies like Disney® - who conscientiously discontinued offering plastic straws to visitors in their theme parks - and retail outlets like coffee giant, Starbucks® who have been moving toward using only paper straws…
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Business Solutions General Marketing Tips Promotion Ideas
Virtual trade shows have come a long way in the past five years. Due, in part, to COVID-19 restrictions and health concerns, taking what was previously an in-person event and transitioning to a virtual one is more widely accepted today. With enhanced marketing tools and promotional tools, virtual trade show…
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Put on your creative “thinking cap” for your next promotion, incentive, or giveaway event and take a look at the extensive headwear collection available from Vernon. With nearly limitless options from basic to completely custom to everything in-between, our selection of caps, beanies, visors, and more are sure to be…
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The golden rule of social media: It's about them, not about you. In a very broad sense, all content posted on social media can be viewed as either talking about yourself or sharing information that benefits others. To be a winner in the long term you need to be the…
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Business Solutions General Marketing Tips Odds & Ends Promotion Ideas
You’ve tried blogging, creating video content, and connecting with potential customers on social media. You’ve also gone the more traditional route with local print advertising and various sponsorships. Yet while those methods are important components of your overall advertising strategy, they are certainly not the only ways to spread…
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Business Solutions General Marketing Tips Odds & Ends Promotion Ideas
Since the 1850s companies have been giving away products with the purchase of a specific item. Some gifts were relevant, like Marlboro giving away ashtrays, while others seemed a little less applicable. I distinctly remember getting a free set of Pyrex bowls – with lids! – for opening my…
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