Dogs are the most sought-after pets for most households worldwide. The adage “man’s best friend” didn’t appear out of thin air. Any chosen pet is brought into their human’s life for companionship, comfort and unconditional love.
Because of this, holidays are created to recognize important steps in pet ownership. For example, National Rescue Dog Day is observed every year on May 20. This day was established to raise awareness of the countless dogs who end up in shelters across the US. This acknowledgment gives these animals a second chance at a forever home.
Promo provides businesses with prime opportunities to promote rescue adoption. Whether you are a vet clinic, a shelter or a business owner passionate about the welfare of animals, you can add pet promotions to your branded merch.
The basics are easy. Dog leashes and collars fit any pet swag campaign. However, it is the application of these products that can inform you of your merch options. Below, we explore promotional events that offer an easy fit to raise awareness with a perfect promo tie-in.
1. Adoption/Foster Signup Giveaway
The best way to celebrate the day is to adopt a dog from a local shelter. If long-term adoption isn’t an option, people can consider fostering an animal in need. The community can also get involved by helping host an adoption event that sends new dog parents home with products to help ease the transition.
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2. Apparel for Volunteers
Most shelter and rescue facilities wouldn’t be around without their volunteers. Branded apparel is a practical way to recognize the people donating their time while also helping staff and visitors quickly identify volunteers at the event. If a local company is helping by sponsoring an adoption event, be sure to help the shelter or rescue provide fresh merch to the hard-working people who make it all happen.
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3. Donor Gifts
If people want to help but can’t volunteer or adopt a dog, they may still wish to show their support through a monetary donation. If shelters are hosting a donation drive on National Rescue Dog Day, encourage them to offer donor incentive gifts to thank them for their contributions. Different gift tiers can match the varying donation levels. A promo piece elevates a simple thank-you card that finds its way into the recycle bin faster than a squeaky toy loses its squeak.
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4. Fun Education Pieces
One of the biggest advantages of recognizing National Rescue Dog Day is hosting events that create opportunities to distribute educational pieces. Promotional products give you the option to step outside the traditional flyer and brochures. Make any handouts informational, but use a QR code to keep items feeling fun instead of looking like an essay on display.
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5. Social Media Contest
Get people involved by hosting a contest on your social pages. Ask followers to share a photo with their rescue dog and tell their gotcha-day story. Every post can be put into a drawing for pet-themed branded prizes. This helps boost engagement, but it also floods the shelter and rescue organizations with success stories to inspire future adoptions.
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More than a Giveaway
These are just five ways you can help a good cause and spread a little brand awareness at the same time. It also allows you to align your brand with a cause you’re passionate about to let your clients have a look behind the curtain. Supporting local shelters and rescue organizations creates meaningful community connections while showing that your brand stands for more than just business.
Find more dog-related promo options by checking out our Pamper Your Pet collection.
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Fetch more attention with pet promo