You've invested in your business a number of different ways – maybe you have a storefront, you buy some advertising, you sponsor the local sports team and you incorporate promotional items as giveaways to your customers at the holidays. But one of the most overlooked – and most obvious – ways…
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You may give away your promotional products because these items display your branding to your customers whenever they use them – which is a great, inexpensive way to get marketing exposure! But sometimes, all you hear is “inexpensive” without realizing that there are a number of factors that can influence…
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Gift giving season is approaching and soon people will separate into two camps: those who are ahead of the game and have their shopping done and those who wait until the last minute to do their shopping. No matter where you fall in your shipping philosophy it doesn’t hurt to…
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Promoting your brand with an advertising calendar can deliver significant recall results: 75% of people who have an advertising calendar can remember the advertiser and product or service/message advertised. 78% of people receiving an advertising calendar plan to do business with the company again. 61% had a more favorable impression…
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What comes to mind when we say the following words? Schedule. Reliable. Date. Advertising. Useful. Hopefully, calendars. But those words don't exactly bring excitement to our minds eye. Instead, they sometimes project puppies, kittens, landscapes or cars with a grid of numbers. But what they don't show you is how effective…
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Today's business world is all about relationships. Take a step in the right direction and cement your relationships with clients, colleagues, employees and partners with business gifts given during the holidays. When you make an effort to offer a gift, the result can make business dealings easier and the relationship…
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Take a hint from sports fans, and cheer on your brand like they cheer on their teams! For Big Fans Only Real fans will cheer for their team in every way possible now, so think about putting your name on some rally fans, noisemakers or banners and handing them out…
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If you’re going to invest in cause marketing, make it count! Worthy awareness campaigns run throughout the year. There are a number of causes you can support and help to promote, while promoting your business at the same time. Here are three tips that can make your investment matter. Choose…
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Breast Cancer Awareness Month, during the month of October, is one of the most well-known causes in the world. Many companies take part in activities throughout the month to show support, raise awareness and educate the public. There are many reasons why businesses should use promotional items to raise awareness…
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