Gift giving season is approaching and soon people will separate into two camps: those who are ahead of the game and have their shopping done and those who wait until the last minute to do their shopping. No matter where you fall in your shipping philosophy it doesn’t hurt to come up with ideas now for your gift purchases later. While you are coming up with these memorable gifts, try following these rules.

  1. Do include everyone. You will not want to leave anyone out. It’s ok to give different gifts to different people, but make sure everyone is included. The point of giving gifts is to show how much you value a person. Acknowledging all of your employees or customers during this time of year – even if it is with a card – helps spread holiday cheer.
  2. Know what a recipient will enjoy – or can’t enjoy. While giving a turkey or alcohol to everyone may seem like a generous idea, it’s likely that not everyone will enjoy it. Find something everyone will be able to use.
  3. Don’t assume everyone celebrates the same holiday. See the value in saying ‘Happy Holidays’ to those of different faiths. The value is there for you as well in the business world. Whether you are planning on giving cards or are having a greeting imprinted on gifts, make sure the message is welcoming to every recipient.
  4. Don’t give gifts that are too expensive, or can’t be taken. It is becoming more common that people are only allowed to accept gifts of a certain value, or in some cases, not at all. Before delivering that box of candy or sterling silver pen set, check with the gift recipients’ companies for what they allow and don’t allow. Even if you are giving gifts to your own employees, it is smart to check on your company’s policy beforehand.

The overall lesson about gift giving is this: play it safe rather than being sorry later. There are still plenty of great gift ideas to choose from that everyone will appreciate!