School may be out for the summer but it’s never too early to start mapping out ideas for back-to-school merch.

The back-to-school season offers a prime opportunity for local businesses to connect with their community and increase brand visibility through promotional products. By choosing items that are useful, appealing and strategically distributed, you can create lasting impressions and foster customer loyalty.

The education world offers opportunities at all levels whether it is a colored pencil set for the younger children or a new computer bag for college students. Explore three different ways to work back-to-school swag into your branding. 


Promo can add more fun to the return to school. A fun, new pencil pouch, retro lunch box or custom shoelaces can get the school year off on the right foot. Your business could help sponsor the welcome back banner on the first day or distribute custom decals with the school mascot on them. Any product that can add school colors to the mix is the perfect swag option. 


The best merch items can work to help students focus on their work. Fidget items, stress balls or seat cushions are the kinds of products that can take some of the stress out of the school time and put the focus back on learning. This could provide the confidence they need to make it the best school year yet.


Back-to-school time is also a good time to begin supporting school fundraising efforts. You can work with the boosters or any organization that fundraises for student experiences or scholarships. Choose trending drinkware, school apparel or a Bluetooth speaker to help provide a nice product for students and their families to support their school all year long. 

These are just a few ways to freshen up your merch game before the start of the new school year. We explored different swag for all ages in a previous blog post. Promotional products can provide the essentials in the classroom. Items like branded backpacks, notebooks and pens, are highly visible items that will be used daily by students. This constant exposure can significantly enhance brand recognition and recall.

For more educational inspiration, visit or reach out to a Vernon team member.