Back to school season is a hot marketing opportunity for corporate and local businesses too, not just those in the education market.

Record numbers of students (nearly 80 million) will be filing into schools this fall. And those students present huge marketing opportunities. Children have a strong influence on the buying decisions of their parents. If you want to get your brand in front of an audience with a lot of power – school is the place to be.

Businesses can partner with schools to get their message in front of students on school-related items. When co-branded with a business and school logo an item creates brand awareness and increases school spirit.

Additionally, when providing items co-sponsored by a business, schools are able to stay within their budget and the businesses strengthens its connection to the community and increases its marketing reach.