In today’s competitive world, there are many different beliefs about how to market a product or service. Regardless of approach, however, there are some core concepts that are found in every successful marketing program, effort and plan. Commitment: No matter what your product or service, a solid commitment to the…
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What kind of difference would it make to your company to get every one of your employees excited about solving problems, making recommendations, expressing their new ideas, and enjoying taking care of your customers? Every company today needs employees who are enthusiastic and who bring the very best of themselves…
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Branding. You hear people talk about it a lot. But what, exactly, does branding mean? "A brand is the feel of your business card, the way the company’s phone is answered, the tone of a letter, the package that’s almost impossible to open, the receptionist at the corporate office who continues to chat with a…
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August is traditionally a slow news month, which makes it an great time for you to connect with journalists and get positive press for your business. Research media targets. Reporters, editors and their respective media outlets are the "buyers" in the public relations game. To sell them on your story,…
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Yes, you read that right. We're talking holidays in July because it's the perfect time to begin your holiday season planning instead of waiting until the last minute. The earlier you start planning, the better chance you are to achieve your goals and have a successful holiday campaign. Develop creative…
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In a recent post, Randy Conley of the Ken Blanchard Companies discussed how often the topic of leadership is overcomplicated and offered his seven simple truths for leadership: 1. There aren’t any shortcuts. Leaders build themselves not in the classroom but in the game. Leadership is hard work and most of…
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Event marketing season is upon us, which means there's no better time to brush up on your outdoor event planning than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun. 1.…
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Below are five lessons learned from those who got it right...and wrong. Lesson 1: Don't fix what's not broken. Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with New Coke. The public was outraged and made their voices heard.…
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All employees play critical roles in serving as brand advocates. No matter where they make a connection with the marketplace, that experience must be consistent and reflect the mission, vision and values of your brand. Brand advocacy starts with leadership If top leadership within an organization lives and breathes the…
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