It’s here. Pantone announced its 2024 Color of the Year and Peach Fuzz is the winner. The warm, velvety tone was chosen to mirror our natural need for connection. 

“We chose a color radiant with warmth and modern elegance,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in the announcement. “A shade that resonates with compassion, offers a tactile embrace and effortlessly bridges the youthful with the timeless.”

Much like last year’s choice Viva Magenta, you can expect to see the shade popping up in different ways. It has the greatest potential for decor, apparel and beauty products, but the potential for more is exciting to consider. 

Pantone’s announcement of its next color of the year comes at a great time as people are starting to look ahead to 2024. In the promo world, the easiest place to insert the shade is in your apparel choices. But you can also make a subtle reference to the shade by choosing peach-flavored lip balm for your next event giveaway. Another fun way to incorporate peach into your branding is to give peach candy as a perfect thank-you gift. Fully embrace the peach theme and Get Your Brand On a peach stress ball

However, the greatest potential for peachy promo is to add the trending shade to your wearable swag. These are great adds to your retail stores, online stores, event giveaways and more. Here are a few of our top choices to consider. 

1. Hoodies

Let the comfort of a hoodie compliment the warm tone with your logo safely entrusted on the fresh new piece. It makes a great addition for your fans and customers to enjoy. Whether you pick a unisex pullover or a cropped hoodie, you can’t go wrong.  

2. Classic Tees

Ah, the classics. There are tons of options to get fresh, logoed merch in this category. You can pick a comfy unisex short-sleeve or baseball tee that will be an instant crowd-pleaser. Go for a more fitted look with both men’s and women’s options of T-shirts to give a sleeker look to your apparel. 

3. Polos

What better place to make a statement than on the golf course? Let your brand stand out as people hit the links in a peach polo. This wardrobe staple can elevate any look, and the bright warm peach tone provides a welcome alternative to the standard white polo. 

4. Tanks

It may be cooler outside, but people are dreaming of the warmth of summer. A peach tank top will be the perfect item to add to their summer wardrobe. A muscle tank or racerback tank would make a great addition for the folks who love to hit the gym or explore the outdoors. Outfit the next beach outing with the perfect peach beach tank

These are just a few ways to incorporate peach fuzz into your merch options in 2024. As the trending color picks up the pace, it’s important to find ways to bring it to life for your brand. For more merch options, visit