As we close the book on 2023, it’s a good time to reflect on what we have learned through the past 365 days. More importantly, we will consider how that knowledge will impact the next chapter in 2024. While the pandemic is mostly behind us, the lingering effects on the economy are still affecting people’s purchase habits.

The promo world continually evolves with the trends of the time. PPAI highlighted this fact in a recent article about the industry’s key strengths. As consumer demands continue to adjust, so too must the approach on how to best attract those users. 

Here is our take on how some of the top trending topics can affect 2024.

Sustainable Promo

Sustainability Importance

If 2023 taught us anything, it is that consumers are taking a more active role in how the products we use affect the world around us. Sustainability’s rise in popularity continues to grow as the next generation takes a more active role in the business world.  If you aren’t preparing for it, you’ll be behind the curve.

New Sensation

It’s impossible to predict if we will see a product that takes off like the Stanley Tumbler did in 2023. ASI recently named the 40-oz. Quencher the Product of the Year. Its influence was everywhere with many copycat versions of the drinkware piece emerging to meet the increased demands. In the TikTok generation, it’s impossible to know if any item will unseat the demand for Stanley’s popular tumbler. You’ll have to stay tuned to find out. 

Election promo 2024

Impending Election

Promo has been heavily linked to election history as we explored in a LinkedIn article earlier this year. The 2020 Presidential election was one of the most discussed elections in history. With a new Presidential bid on the horizon, the attention will only increase in 2024. No matter what side of the debate you land on, the swag industry is poised to have an impact by supplying the next campaign statement piece. 

AI Insurgence

It’s no secret AI generative software hit new levels in 2023. ChatGPT’s popularity coupled with other generative AI platforms being introduced shows consumers are beginning to expect some form of AI to be incorporated into services. This means that companies need to stay on top of changing technology and make a conscious effort to showcase their investment to the consumer. The AI revolution is in its infancy, it’s impossible to know exactly the full impact of these tools. 

There is a lot of excitement whenever one year closes and another begins. It will interesting to see what emerges as the top trend. We will be trend-watching throughout the year so stay tuned to for all of your promotional needs. 

Looking ahead to 2024