You’ve tried blogging, creating video content, and connecting with potential customers on social media. You’ve also gone the more traditional route with local print advertising and various sponsorships. Yet while those methods are important components of your overall advertising strategy, they are certainly not the only ways to spread the word about your business and differentiate yourself from your competitors.
If you’re looking for a unique way to promote your company and brand, few things are more effective than the power of using mobile vehicle wraps in your marketing strategy. In fact, a single car wrap can generate anywhere between 30,000 and 70,000 impressions every day. (That’s a LOT of eyeballs seeing your message!)
The Benefits of Incorporating Vehicle Wraps Within Your Marketing Strategy
Many people completely underestimate just how much of an impression using vehicle wraps in your marketing strategy can truly make on your customers:
- Mobile advertising gets two-and-a-half times the attention that a standard outdoor billboard does.
- Mobile outdoor ads like those on cars, bikes, and even subways have a 97% retention and recall rate amongst customers.
Vehicle Wraps Are Cost-Effective
Even just a 15-second ad on television can run in the range of thousands to even tens of thousands of dollars. Hiring a social media management team, investing in professional digital marketing services, or running an ad in the local paper can also be quite costly. However, car wraps are just as effective as (and often more so than) traditional forms of marketing — for a fraction of the cost. In fact, the Outdoor Advertising Association of America states that car wraps are the number-one most cost-effective form of advertising.
Graphics Increase Brand Recognition
Car wraps aren’t just an incredibly cost-effective way to market your business. They can also help to increase your overall brand recognition. This means that consumers are much more likely to recognize your logo, company colors, font, and even your motto/slogan the instant that they see it. Branding is an excellent way to make sure that your company’s name is in the minds of everyone (think about the impact of the Nike “swoosh,” the Target dog, or even the Geico Gecko). Plus, having a strong brand presence increases your company’s overall legitimacy. Consumers will see your brand as a leader within your industry, and they’ll likely also be encouraged to visit your website or stop by your store in-person.
By investing in wraps for your entire fleet of vehicles like trucks, boats, delivery vans, etc., you’ll have far more than just a single car working to increase your brand recognition. Local marketing is all about building trust in your brand, making sure that people see you as an expert, and showing that you’re in touch with the needs of your specific community. If you can gain the trust and business of your local market, you’ll have a solid consumer base for years to come.
Which Companies Should Give Vehicle Wraps A Try?
In truth, vehicle wrap advertising is a great fit for all businesses. Naturally, we know that transportation and trucking companies need to have effective branding as their vehicles are always on the road. However, there are certain kinds of companies where vehicle wraps are especially helpful given the nature of their business. Here are a few examples:
- Vehicle wraps are a great option for local restaurants, wine shops/vineyards, and craft breweries.
- Commercial and residential cleaning services are also excellent candidates for vehicle wraps.
- Vehicle graphics with creative messaging are perfect for local medical providers, like dentists, eye doctors, private practices, or clinics offering unique services.
- Law firms — especially those that work with car accidents and injuries — should consider making car wraps a part of their marketing strategy.
- If you own a floral shop, make sure your delivery car is decked out in a brightly colored wrap showcasing beautiful floral bouquets or flower fields.
- The same goes for real estate professionals, pet groomers, hair and nail salons…the list goes on.
What to Include On Your Car Wrap
Of course, in order to ensure that your car wrap has the best possible impact on your consumers, you need to determine what you’d like to include in your design. We strongly suggest that your company’s name and logo serve as the focal point of your wrap. When you think about the placement, these two things should not be broken up by windows or car doors if possible.
You should also make sure that your design includes your contact information. You can opt to put that on the sides/doors of your vehicles, but many people choose to use a window decal on the back window to list their contact information. It is also important that your car wrap design is completely consistent with the way your branding looks online and on other promotional print materials (your storefront, business cards, etc.); and that you use the same font, company colors, and other symbols and slogans on your wrap as you do everywhere else. Again, consistency is what creates brand recognition.
Get in touch with your Vernon Account Executive today to get a free quote on your vehicle wrap, and to start your design process as soon as possible. We can’t wait to help you spread the word about everything Vernon has to offer.