The holiday season is fast approaching. End-of-year preparations have already begun. With only two months left in 2023, it’s time to think ahead to the New Year and what that means for your promotional needs. 

The new year is a time to hit the reset button and make new resolutions. Among the most popular on this list is the focus on getting healthier by losing weight and/or exercising more. 

Fitness Jacket

Now is the perfect time of year to consider ramping up fitness-themed promo. This doesn’t just apply to gyms or fitness centers. However, it would be a great time to consider getting branded T-shirts or jackets as an incentive for all the new resolution seekers after the first of the year. 

Companies can help their employees by organizing a company fitness challenge. You can outfit them with a range of fitness promotional products to help people achieve their goals. Pick fitness swag to help in any part of the exercise journey. 


Some people jump right into a new workout routine and are ready to go. However, some like to plan ahead to be sure they have the right gear to reach their goals.

Wearable technology is one of the top fitness trends according to the American College of Sports Medicine. Get Your Brand On a sports watch that can help track progress. Whether you are headed to the gym or going on a jog around the neighborhood, people need a bag to help carry the essentials. Give employees a custom belt waist pack so no matter where they go, they have what they need at hand. For commuters or people who go straight to the gym from the office, a duffel bag would keep all the essentials in one place so they get in workout mode without any roadblocks. 

Work It Out

Resistance Bands for Fitness Training

Now for the main event. When it comes to exercise equipment, there are options galore, but it all depends on the person doing the exercise.

For people who want to work on body and soul at the same time, a health and wellness set would be a great gift to help with their goals. For people who want to step up their training, a resistance band set would be the way to go. No matter the movement of choice, hydration is an important consideration. A branded water bottle makes a great addition to any set. When you think fitness, you think sweat. Help people power through with a cooling towel that keeps the sweat at bay and the focus on the work. 


When the training stops, the real work begins — recovery. A proper cool-down can mean the difference in returning to the gym the next day or sore muscles that give you a ready excuse to bail.

No matter the intensity of a workout, you still need to give your body time to heal. A personalized hot and cold pack can help ease the aches and pains of joints and prevent true injury. Overcome tense muscles with a handheld massage gun that gives needed relief from quality training. Some people like to follow up their workout with a protein shake that helps muscles heal and grow. Give employees a shaker bottle that helps them complete their recovery process. 

New Year’s resolutions are a staple for goal-setters. A Forbes Health poll in 2022 showed that 29% of the U.S. population felt the need to make a new resolution. Of that group, 62% feel improving physical and mental health are equally important. Start planning now on how to help your employees stay on the path they set for themselves. 

For more fitness promo ideas, visit our Fitness Focus collection at

Health and Wellness Set