Branded tote bags are a great investment to help further your company goals and spread brand awareness. Whether you are a retailer or participating in a tradeshow event, a branded tote bag can help you stand out in the crowd.
A recent ASI study revealed that 43% of consumers keep and use promotional bags for at least two years. Simple, functional and versatile, branded tote bags offer a wide range of benefits for any business, from enhancing brand exposure to reinforcing your company’s values.
We explore three of the top categories of tote bags and how they can become a powerful tool in your marketing strategy.
Tradeshow
Tradeshow and tote bags go hand-in-hand. They are a practical giveaway that gives attendees a convenient place to collect other tradeshow products. The result of that is great brand visibility as people use them throughout the event. You can pick a trendy Full Color Tote that allows it to have a fully custom look. The standard non-woven Textured Tote or the Two-Tone Tote are the tried and true tradeshow staples. The tote’s reusable nature ensures that your brand continues to be visible long after the tradeshow ends.
Eco-Friendly
Using branded tote bags as a promotional item is a great way for your company to demonstrate its commitment to sustainability and show your eco-friendly side. By nature, totes are sustainable, but take it a step further by selecting totes made from environmentally-conscious materials. Tote bags made of cotton, RPET material or jute are great options for your brand. The more customers reuse the tote, the more they associate your brand with environmental responsibility, making it an effective way to communicate your company’s green initiatives.
Lifestyle
Tote bags can fit anyone’s lifestyle. Let your brand come along for the ride as people enjoy their favorite activities. A Downtown Tote would be perfect for those who enjoy a day on the move and want to have all the necessities at hand. For the sports and live event enthusiast, a Clear Stadium Tote is the perfect accessory to add to their arsenal. An Insulated Tote is another great option for those who want to pack for a picnic in the park or need to keep things fresh during a camping excursion.
Customizing any tote bag with eye-catching designs or slogans can further enhance its appeal, making it a valuable tool for brand recognition. For more tote bag inspiration, visit www.vernonpromotions.com or contact a Vernon rep today.