Healthcare costs are one of the biggest expenses businesses face today. If you're an employer facing these escalating costs and looking for ways to curb them, consider implementing a workplace wellness program. Wellness programs result in real savings: with savings-to-cost ratios of more than $3 saved for each $1 invested.…
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Calendars are one of the most widely used and desired promotional vehicles. Everybody needs one (or more) and relies on it daily. You'll be hard-pressed to find another advertising medium to put your brand on that will bring you as much success as a calendar. Careful targeting, clear messaging and…
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Presentation, customization and lasting impressions are key details when thinking about how to gift. Presentation The classic gift basket packed with cookies, candies, nuts and other gourmet treats is still king of gifts. The extra beauty of food gifts is that they typically come prepackaged in beautiful, festive packaging for…
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What's trending in holiday business gifts this season? Technology Rules People love their electronic gadgets. Accessories for these items - skins, cases, covers - make a big impact and are easy on the budget. And because they're always with a recipient, so is your brand and thank you sentiment. Name…
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Finding the right item for your company’s promotional holiday gifts and making sure the gifts get the attention you desire can seem like a daunting task. Here are some tips to make sure your token of holiday cheer and appreciation gets noticed! Timing is everything - Start shopping early for…
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Holidays are an ideal time to celebrate...your employees, your customers and your brand. And what better way to celebrate than with a gift? A thoughtful, useful gift, incorporating your brand message, will go a long way to thanking your employees and customers for their contributions to your business, and have…
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If you're going to invest in cause marketing, make it count: Choose the right match - When choosing a cause to associate your company with, select one that employees and the community can get behind. This contributes to goodwill from within and creates greater enthusiasm for your company and workplace. …
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As consumers and employees continue to favor companies that develop and promote charitable relationships, the business benefits of cause marketing continue to grow. Cause marketing involves a mutually beneficial partnership between a non-profit organization or cause and a for-profit business. The purpose of cause marketing is to increase exposure and…
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Back to school season is a hot marketing opportunity for corporate and local businesses too, not just those in the education market. Record numbers of students (nearly 80 million) will be filing into schools this fall. And those students present huge marketing opportunities. Children have a strong influence on the…
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