Today’s workforce spans more generations than ever before. That means brands have to be more intentional with their promo picks. A recent PPAI consumer study makes one thing clear: a one-size-fits-all approach to promo isn’t effective. Apparel continues to hold the top spot across all age groups, but the next…
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Traveling is a global pastime. There’s the excitement of planning, mapping out where you’ll go and what you’ll see. Whether it’s a quick weekend getaway or an extended excursion, travel is something most people experience in their lifetime. Of course, it is not always smooth sailing. Between packing lists, chargers,…
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Teachers are called to instruct and guide children on their journey in life. Often a thankless occupation, this is why a week is set aside every year to be sure these individuals receive the recognition they deserve. As the week of May 4 approaches, now is the time to consider…
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There was a time when good giveaways were simple. Make it useful. Make it sturdy. Put your logo on it and call it a day. Those basics still matter in today’s market — quality never goes out of style. However, recipients perceive branded merch through a slightly different lens. It’s…
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If there is one proven fact about the promo industry, it’s that the little things carry serious weight. Accessories may not always grab headlines, but when it comes to branded merch that people use again and again, the smallest product quietly does the heavy lifting. Promo accessories have their place…
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As we honor Black History Month in February, it’s also a good time to look ahead to other months dedicated to celebrating underrepresented groups. Next up is Women’s History Month in March. It is an opportunity to recognize the achievements and contributions of women across industries, including our own. In…
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Employee Appreciation Day is right around the corner in March, which makes now the perfect time to talk about awards. Real ones. The kind people keep on their desks, take home at the end of the day or casually mention to visitors like it’s no big deal — even though…
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Awareness days and months fill the calendar fast. From American Heart Health Month in February to year-round appreciation for healthcare workers, businesses have plenty of opportunities to show up for their communities in a meaningful way. The right promo products and branded merch help turn good intentions into something tangible.…
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Every year, Pantone picks a color that sets the tone for design, fashion and branding. This year’s top choice is Cloud Dancer — a soft, clean shade that feels like a fresh start. As a result, the neutral shade brings things back to basics in the best way. It’s familiar,…
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