Millions of Americans celebrate the tradition of game-day tailgating each year. Fans gather before kickoff to cheer on their favorite teams and kick off the festivities. For businesses, tailgates also present a unique opportunity to put branded merch to work. Promo products can help hosts create a more enjoyable experience…
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Big, bold marketing campaigns aren’t disappearing, but many brands are embracing a more refined approach. Quiet luxury has emerged as a leading trend, emphasizing quality, craftsmanship and understated style over flashy logos and attention-grabbing designs. The aesthetic continues trending in the retail world as consumers seek out timeless pieces with…
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Rain or shine, umbrellas have a way of staying within arm’s reach when people need them. That everyday usefulness makes them one of the most effective promo products available. In fact, ASI research found that 76% of consumers would be more likely to do business with an advertiser who gave…
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When the weather is warm, outdoor activities abound. People love to gather for these pastimes, whether it’s a quick visit to the park or a professional sporting event. Bigger events require planning, and one measure of success is the attendance numbers. One piece that shouldn’t be overlooked is the merch…
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Summer is a time when your brand shines. People are outside and on the go, which presents a prime opportunity to get your logo out into the world. Whether you are planning a company picnic, sponsoring a 5K or shaking up the company apparel for the warmer months, summer apparel…
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If there were a moment tailor-made for branded merch, this is it. America’s 250th birthday is right around the corner, and it is shaping up to be the red, white and blue celebration that makes fireworks understated. For the promo products industry, this is more than a milestone. It’s a…
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Every four years, the FIFA World Cup doesn’t just bring the world together for soccer. It creates a tidal wave of opportunity for the promo industry. With the 2026 tournament kicking off in June across North America, anticipation is already translating into measurable demand. Major brands are ramping up inventory…
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There’s a big difference between checking the box and actually making people feel seen. If you have spent any time around healthcare teams, you already know — they can spot the difference from a mile away. Every year, National Nurses Week is celebrated the first week of May, followed by…
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Buying American-Made products has become a point of pride for many businesses in the U.S. The promotional products industry is ready to meet that demand without missing a beat. When customers request products made in the USA, there’s no shortage of options. The category spans everything from self-care items like…
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