No matter what industry you’re in, it’s likely that the successful marketing strategies you used just a few years ago aren’t generating the results you want in today’s ever-changing business setting. Here are five ways you can ensure that your marketing efforts keep you moving in the right direction. 1. Know your niche. Begin […]

Promotional products are a mainstream form of advertising that can be used alone or as part of an integrated marketing campaign. Viral, mobile, highly targeted and budget-friendly, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience […]

Customer loyalty is the result of consistent positive experiences and satisfaction. Greater customer loyalty leads to increased sales. In addition, studies have even shown that it costs six to seven times more to acquire a new customer than keep an old one. Here are four ways to increase customer loyalty: 1. Say thank you, and mean it. It takes […]

As an employer, one thing to consider this spring is participating in career fairs. Not only do career fairs offer recruiters a great way to meet and interact with a diverse talent pool, but they also provide an opportunity to pre-qualify potential candidates for current openings or meet potential candidates for future openings. Below are […]

A simple Thank You can go a long way. Research shows that customers spend more, employees accomplish more and vendors are more likely to pay on time, if they receive regular gratitude. The approaching holiday season makes for a great time to say thank you for business over the past year while encouraging customers to continue to work with you in the […]

It can be hard to make a lasting impression at events, meetings and trade shows. When attendees stop by to visit your booth at trade shows, there is only so much time to grab their attention before they move on to their next stop. At meetings, people take in so much information that it can […]

The pen is mightier…than a lot of other promotional products out there! When it comes to value, brand recognition and retention, writing instruments are tough to beat. They’re useful, easy to carry and a very common giveaway item for customers. Plus, no promotional product gets passed around more, which is why they have the best […]

Does your company have an interest in purchasing eco-friendly products? With a commitment to the values of sustainability, eco-friendly continue to be a growing niche for consumers. In 2015, a Nielsen study found that 66%of global consumers said they were willing to pay more for sustainable brands. This is up from 55% in 2014. Another 2015 […]

Headwear has always been popular in the promotional products industry. Displaying your logo front and center, caps are a popular item that your customers want and will wear, giving your brand more impressions. With an average of 3,136 impressions during the lifetime of a cap, according to industry experts, it really gives buyers an incredible bang […]

According to the Promotional Products Association International (PPAI)’s 2017 Consumer Study, promotional products are the number one most effective form of advertising to prompt action across all generations. Think about it, promotional products are not only advertising, they’re oftentimes also viewed as gifts. Whether office supplies, apparel, toys, etc. promotional products are often either useful […]