Contact The Vernon Company by phone Contact The Vernon Company by e-mail Search The Vernon Company

Archive for the ‘Marketing Tips’ Category

Generic Post Thumbnail
Title, Author, Date, and Categories

Marketing Tips  Promotion Ideas

The Perfect Publicity Cocktail

Craft cocktails are all the rage, featuring the perfect balance of alcohol, bitters, zest and sweetness mixed into creations such as the Old Fashioned or Sazerac. In the board room, a different brand of mixology is taking place: the meticulously designed publicity campaign. All beneficial and lucrative PR and marketing strategies…

Read More

Generic Post Thumbnail
Title, Author, Date, and Categories

Marketing Tips  Promotion Ideas

Tips for Improving Communication, Part 2

If you haven't noticed, many managers do not communicate well and do not set an organizational climate where communication within the organization is managed effectively. This isn't surprising, since a manager who communicates ineffectively and does not encourage effective organizational communication is unlikely to hear about it. Poor communication is…

Read More

Generic Post Thumbnail
Title, Author, Date, and Categories

Marketing Tips  Promotion Ideas

Tips For Improving Communication, Part 1

Research indicates that managers spend somewhere between 50 and 80 percent of their total time communicating in one way or the other. Without effective communication there can be little or no performance management, innovation, understanding of clients or coordination of effort, and without effective communication it is difficult to manage…

Read More

Generic Post Thumbnail
Title, Author, Date, and Categories

Marketing Tips  Promotion Ideas

Ready to Say Thanks?

Thanksgiving is just around the corner (literally), and many of you are making plans for how you are going to use this time; visiting with relatives, serving meals to the less fortunate or whatever it is that you do on Thanksgiving. It’s odd that, as the majority of our waking hours…

Read More

Generic Post Thumbnail
Title, Author, Date, and Categories

Marketing Tips  Promotion Ideas

Low-Cost Ways To Show Customer Appreciation

It’s Friday, and on golf courses across the country, you’ll find company executives and their top clients squeezing in 18 holes of golf. It’s a traditional way to say “thank you” to a customer and spend some valuable relationship-building time with them as well. But let’s face it, golf can…

Read More

Generic Post Thumbnail
Title, Author, Date, and Categories

Marketing Tips  Promotion Ideas

Making Collaboration Easier

These web sources for small businesses will make collaboration easier, as identified by content expert Ken Lyons. Skype: Skype is still one of the best online tools for collaborative communication. Voice, video and text chats to your team are completely free; you can even share files. In addition to the Windows,…

Read More

Generic Post Thumbnail
Title, Author, Date, and Categories

Marketing Tips  Promotion Ideas

Ban Office Jargon

When overused, workplace jargon loses all meaning and becomes just another institutionalized way of thinking and performing. If buzzwords are widespread in your office, infuse some fun and friendly competition by creating a “buzzword jar.” Whenever someone is caught being buzz-wordy, he or she contributes a quarter to the jar.…

Read More

Generic Post Thumbnail
Title, Author, Date, and Categories

Marketing Tips  Promotion Ideas

The Talent Pool In Your Own Backyard

Company leaders often ponder who will run things in the future. While attracting and maintaining managerial talent is an important part of running a successful company, know also that you may have potential leaders in your midst already. Here are three underutilized groups in every company that excel in leadership…

Read More