Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals while creating awareness for promotional products as a powerful and effective advertising…
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Arbor Day originated in the Great Plains when J. Sterling Morton (1832-1902) and his wife Caroline Joy French moved in 1854 from Michigan to the newly formed Nebraska Territory, a land devoid of trees. He endeavored to encourage tree-planting to improve the environment and beautify the landscape to attract settlers…
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A picture is worth a thousand words; but could it also be worth a thousand likes? What about a thousand sales? Not long ago first impressions were made by a friendly phone call or a personal visit complete with a smile and a handshake. But today, first impressions are…
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April is Celebrate Diversity Month, which was started in 2004 to recognize and honor the diversity surrounding us. It’s an annual reminder to take a look around and appreciate not just the differences in our skin tones, hair color, and cultures; but in our likes and dislikes, our passions,…
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As tax season comes to a close, and the snow melts to reveal signs of life, we tend to get spring fever. We start planning to deep clean the house, fertilize the lawn, and move our sweaters to the basement to make way for shorts and swimsuits. If we…
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General Marketing Tips Promotion Ideas
Although business cards are the perfect tangible item to gift your clients at a meet and greet or convention, your email signature is the perfect non-tangible item to make available to your clients 24 hours a day! So many of us are guilty of writing "valuable" information on a piece…
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Have you ever received a gift that seemed like it was intended more for the person who gave you the gift than it was for you? A fruitcake perhaps? Only someone who loves fruitcake themselves would think to give another person fruitcake as a gift. When purchasing promotional products for…
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Business Solutions General Marketing Tips News Releases Odds & Ends Promotion Ideas
NEWTON, IA - The Vernon Company is pleased to announce that it recently hired Jack Miller as its Western Region Sales Manager and Pat Patton as its Eastern Region Sales Manager. While integrated into the sales management team, both Miller and Patton work with Vernon’s top account executives and help…
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Business Solutions General Marketing Tips Odds & Ends Promotion Ideas
Consumers make subconscious decisions about products and brands based on color, so be sure you are making conscious color decisions on behalf of your business. Did you give your brand a personality when you gave it a color? In the same way that a parent names a child, companies name…
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