Effectiveness of Promotional ProductsWith competitors everywhere, it can be hard to market your business. Here are four reasons why promotional items can be useful, and effective, marketing tools that improve your brand and reputation.

  1. They provide long-lasting exposure. Your brand is hard to miss on a promotional product. A tote bag with your logo will get more attention than a newspaper ad due to it’s repeated use.
  2. They are valuable. T-shirts, stress balls or water bottles aren’t likely to be discarded because they are seen as valuable gifts.
  3. They are creative. While traditional media, such as tv commercials, newspaper ads, radio spots and billboards are fine – they aren’t always creative. Promotional products are not only creative but they are tangible.
  4. They are inexpensive. Traditional media costs money and in some cases, a lot of it. Promotional products are available in such a wide variety of sizes, shapes and colors that there is something for any budget (from key chains to leather padfolios).