Promotional products are one of the best tools you can use to attract new clients, increase brand awareness and grow your business. They are a proven cost effective way to market your company to a large audience without adding additional work to your already busy schedule.
Here are some examples of what a promotional product can do for you:
- Your everyday advertisements – TV, radio and print ads – run for a set period of time. Promotional products continue to advertise to your target audience beyond a scheduled amount of time. Typical promotional products are caps, t-shirts, mugs, pens and other commonly used items. They aren’t expensive or large and are useful – therefore they are more susceptible to long term exposure.
- True brand recognition occurs only after repeated exposure to the brand name, slogan and logo. Promotional products allow your audience to see the same thing over and over again; due to the nature of the daily use of the items. Studies show that 88% of people who receive a branded promotional item in the last six months can remember the company associated with it.
- Everyone has heard that you need to focus on a target audience. But with promotional products you can go outside the boundaries of that target audience – because they have no limitations; geographic, demographic and income limitations don’t exist. Handing out your promotional products, such as pens, t-shirts, water bottle or USB drives allows you to reach a vats number of people you may not have been able to reach with other forms of advertisements.
- When you hand a prospective customers a promotional product it helps to ease the nerves of that initial introduction and promotes a feeling of good will. A recent study done by Promotional Products Association International (PPAI) found that 85% of participants given a promotional item, ultimately did business with the company.
- Your goal is to generate revenue for your company – promotional products are meant to do just that. Promotional products create a positive association with your company and can help generate sales.