There are many, many different people out there selling promotional products. Some at the company you work for, others with competitors. There are also online companies that have removed the middle man, allowing customers to order straight from their website. With so many other options, it’s important to remember that your customers actively choose, time and time again, to buy from you. Buying decisions are often made because of three things: customer service, competitive pricing and the product/service. Of these three things, you have the most control over the customer service experience that your client receives. When someone’s been with you for a while, it can be easy to take them for granted, to expect them to stay with you. Ask yourself these questions:

Why do customers buy from me?

What types of advantages do customers get from doing business with me?

How do I reward my customers for their loyalty?

What makes me different?

Go the extra mile. Let your customers know how much you value them and their business. Give them experiences that they could never get elsewhere.