If you are trying to raise brand awareness, introduce a new product or promote an event, consider adding branded apparel to your marketing mix. According to the Advertising Specialty Institute, people will remember you for it. 85% of people who receive branded shirts or hats remember the advertiser that gave them the item and 58% of U.S. consumers own a promotional shirt.
Make an impression.
The number of people who could be walking billboards for your brand is something worth considering, especially when caps and headwear alone earn over 3,000 lifetime impressions. Apparel marketing is a genuine way to spread your brand message. For example, social media software company Buffer is known to have a strong, passionate following. Their community champions share Buffer t-shirts with customers and fans to show their appreciation. There are people all over the world who now own a Buffer t-shirt. Read more about how Buffer uses t-shirts (and other promotional items) here.
Options for any brand.
With apparel, you have choices. Lots of choices. So there is something out there for your brand and your audience. You don’t have to go with just a plain white t-shirt. You can find a green long sleeve organic t-shirt with screen printing or a gray, polyester polo with embroidery. People are more likely to wear your apparel if it’s comfortable and fits them appropriately.
If you’ve done apparel in the past, it’s not a bad idea to ask the recipients a few questions via a short survey to see if they liked the apparel, if they still wear it and how the item could be improved or enhanced, if at all. You can gain incredible insight by just asking a few simple questions.
If you haven’t ordered branded apparel before, you may need help. Reach out to The Vernon Company today to get connected with one of our promotional consultants who can walk you through the buying process and help you find what works for your marketing campaign.