NEWTON — The Vernon Company, a Counselor Top 40 distributor in the promo products industry, has been recognized as a 2026 Counselor Best Place to Work, highlighting the company’s commitment to employee culture, collaboration and purpose-driven leadership. A family-owned business, Vernon continues to stand out for its people-first approach, which shapes everything from…
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National meeting highlights sales success, supplier collaboration NEWTON, IA — The Vernon Company marked another successful sales year by recognizing its top account executives, honoring its top 25 performers and celebrating milestone achievements across its sales team during the 2025 sales year. Special awards were given to AEs who went above and…
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Business Solutions Marketing Tips Promotion Ideas
Every four years, the FIFA World Cup doesn’t just bring the world together for soccer. It creates a tidal wave of opportunity for the promo industry. With the 2026 tournament kicking off in June across North America, anticipation is already translating into measurable demand. Major brands are ramping up inventory…
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There’s a big difference between checking the box and actually making people feel seen. If you have spent any time around healthcare teams, you already know — they can spot the difference from a mile away. Every year, National Nurses Week is celebrated the first week of May, followed by…
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Buying American-Made products has become a point of pride for many businesses in the U.S. The promotional products industry is ready to meet that demand without missing a beat. When customers request products made in the USA, there’s no shortage of options. The category spans everything from self-care items like…
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The best kind of promo doesn’t sit on a desk collecting dust. It gets tossed in the truck, packed in a duffel and put through its paces somewhere between sunrise and last call at the campfire. That’s the sweet spot for outdoor-inspired branded merch, gear that earns its keep while…
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Golf promo has been a staple in the promotional products industry for decades, and for good reason. Golf brings people together for networking, business relationships and leisure. This makes these items ideal as branded giveaways. While golf tournaments are the obvious place to use them, there are other events where…
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Today’s workforce spans more generations than ever before. That means brands have to be more intentional with their promo picks. A recent PPAI consumer study makes one thing clear: a one-size-fits-all approach to promo isn’t effective. Apparel continues to hold the top spot across all age groups, but the next…
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Traveling is a global pastime. There’s the excitement of planning, mapping out where you’ll go and what you’ll see. Whether it’s a quick weekend getaway or an extended excursion, travel is something most people experience in their lifetime. Of course, it is not always smooth sailing. Between packing lists, chargers,…
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