There’s a big difference between checking the box and actually making people feel seen. If you have spent any time around healthcare teams, you already know — they can spot the difference from a mile away. Every year, National Nurses Week is celebrated the first week of May, followed by…
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Buying American-Made products has become a point of pride for many businesses in the U.S. The promotional products industry is ready to meet that demand without missing a beat. When customers request products made in the USA, there’s no shortage of options. The category spans everything from self-care items like…
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The best kind of promo doesn’t sit on a desk collecting dust. It gets tossed in the truck, packed in a duffel and put through its paces somewhere between sunrise and last call at the campfire. That’s the sweet spot for outdoor-inspired branded merch, gear that earns its keep while…
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Golf promo has been a staple in the promotional products industry for decades, and for good reason. Golf brings people together for networking, business relationships and leisure. This makes these items ideal as branded giveaways. While golf tournaments are the obvious place to use them, there are other events where…
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Today’s workforce spans more generations than ever before. That means brands have to be more intentional with their promo picks. A recent PPAI consumer study makes one thing clear: a one-size-fits-all approach to promo isn’t effective. Apparel continues to hold the top spot across all age groups, but the next…
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Traveling is a global pastime. There’s the excitement of planning, mapping out where you’ll go and what you’ll see. Whether it’s a quick weekend getaway or an extended excursion, travel is something most people experience in their lifetime. Of course, it is not always smooth sailing. Between packing lists, chargers,…
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Teachers are called to instruct and guide children on their journey in life. Often a thankless occupation, this is why a week is set aside every year to be sure these individuals receive the recognition they deserve. As the week of May 4 approaches, now is the time to consider…
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If there is one proven fact about the promo industry, it’s that the little things carry serious weight. Accessories may not always grab headlines, but when it comes to branded merch that people use again and again, the smallest product quietly does the heavy lifting. Promo accessories have their place…
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As we honor Black History Month in February, it’s also a good time to look ahead to other months dedicated to celebrating underrepresented groups. Next up is Women’s History Month in March. It is an opportunity to recognize the achievements and contributions of women across industries, including our own. In…
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