Items that tell a story years after their manufacture date When I joined the marketing team earlier this year, I was nearly 2 years into my tenure at The Vernon Company. My first role was more behind the scenes, but it gave me my first lesson in what the business…
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July is dedicated to America’s favorite dessert National Ice Cream Month is the perfect time to dish up tasty frozen treats and get a scoop for your brand. There is no denying the vast appeal of ice cream when it comes to consumers. More than 200 million people say they…
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Women Equality Day marks the victory of the suffrage movement More candidates are announcing their bids for a run for the White House in 2024. It is important to remember the historical significance of the right to vote. Aug. 26 is celebrated as Women’s Equality Day because it marks the…
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Golf is a tried-and-true pastime and its popularity soars during the warmer months. As the season ramps up, it is the perfect time to get your brand in front of this crowd. Golfers can represent a broad spectrum of aptitudes from die-hard competitors to casual driving range attendees. The game…
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Break out the burgers and brisket, summer is almost here. People will begin to occupy their decks and patios to fire up the grill. BBQ season is back! As amateurs grill and pit masters return to their outdoor havens, it is time to help your brand stand out as people…
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As the world moves forward with the “new normal” post-pandemic, in-person events are back in full swing. There will be approximately three million professional events worldwide with the goal of engaging a variety of target audiences. Set yourself up for success by understanding the importance of event branding. Gain inspiration…
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Creative kitting projects are one of the fastest-growing trends today. What is kitting? Quite simply, “kitting” can be defined as, “filling orders by preassembling individual items into ready-to-ship kits instead of picking and packing those individual items”. What we know is that when done right, sending out kits is a fantastic…
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Well-known brands are popular in the retail world for their innovative concepts and their ability to predict what the customer wants even before they do. Consumers look for these brands to bring them the best quality, style, and function, which is ideal when trying to decide on your next…
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In recent years, the use of reusable or paper straws has spiked in the U.S. thanks to companies like Disney® - who conscientiously discontinued offering plastic straws to visitors in their theme parks - and retail outlets like coffee giant, Starbucks® who have been moving toward using only paper straws…
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