Every brand has a story. The question is whether your audience can see it. Your brand story goes beyond your logo, tagline or About Us page. It is the collection of experiences, messages and interactions that shape how people think and feel about your company. And when your brand shows…
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Corporate gifting shouldn’t be a one-size-fits-all situation. The best gifts feel like they were chosen with the recipient in mind, showing that you know what they like, what they do and what they’ll want to use. This holiday season, step away from the cookie-cutter approach and choose branded merch that…
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From the classroom to the campus, promo products have a place in education. Schools, colleges and universities can use branded merch to show school spirit, recognize staff, welcome new students and keep their brand visible long after an event ends. The right promo can do more than display a school…
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Brand merch connects with people on a deeper level than any other form of advertising. People are drawn to products that align with their needs and personal style, creating an instant connection with the brand that gave them those products. The branded merch you choose has power. According to PPAI’s…
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Buying American-Made products has become a point of pride for many businesses in the U.S. The promotional products industry is ready to meet that demand without missing a beat. When customers request products made in the USA, there’s no shortage of options. The category spans everything from self-care items like…
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The best kind of promo doesn’t sit on a desk collecting dust. It gets tossed in the truck, packed in a duffel and put through its paces somewhere between sunrise and last call at the campfire. That’s the sweet spot for outdoor-inspired branded merch, gear that earns its keep while…
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Today’s workforce spans more generations than ever before. That means brands have to be more intentional with their promo picks. A recent PPAI consumer study makes one thing clear: a one-size-fits-all approach to promo isn’t effective. Apparel continues to hold the top spot across all age groups, but the next…
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Teachers are called to instruct and guide children on their journey in life. Often a thankless occupation, this is why a week is set aside every year to be sure these individuals receive the recognition they deserve. As the week of May 4 approaches, now is the time to consider…
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As we honor Black History Month in February, it’s also a good time to look ahead to other months dedicated to celebrating underrepresented groups. Next up is Women’s History Month in March. It is an opportunity to recognize the achievements and contributions of women across industries, including our own. In…
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