In the promo industry, we often talk about the long-term impact of a well-designed promotional product — but today, I want to share a more personal perspective. These are real-life examples from my own promo journey that prove just how long-lasting and meaningful great promo can be. Companies that utilize…
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As Women's History Month approaches, it's a perfect time to reflect on women's achievements throughout history and support women in business today. One way to honor this month is by celebrating your audience with promotional products sourced from women-owned brands. This approach not only promotes gender equality but also strengthens…
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Business Solutions General Marketing Tips Promotion Ideas
With the end of the year approaching, it is the perfect time for companies to take stock of their office supplies and gear up for the new year. Restocking essential items keeps the workplace running smoothly and offers the opportunity to introduce new branded promo to keep employees motivated and…
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Branded outerwear, be it vests, coats or jackets, often carries more than just a logo. From premium craftsmanship to innovative designs, these garments offer a variety of benefits, making them worth the investment. According to a recent ASI study, outerwear generates nearly 8,000 impressions over its lifetime. That fact alone…
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Breast cancer has touched almost everyone’s lives in one way or another. That is why raising awareness has become essential for entire communities. Be prepared for October and choose promo that advocates for a cure. Whether hosting an educational seminar, a fundraiser to raise awareness or supporting those currently battling the…
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Custom-branded drinkware is a staple in the promotional product industry. The options are nearly endless and can fit any company’s needs. Drinkware has an undeniable staying power with its recipient. According to ASI’s most recent advertising study, 63% of consumers would keep and use promo drinkware for 1 year or…
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Outdoor recreation is booming. It is a great way to connect with nature and get some fresh air and exercise. The economic contribution from this segment increased nearly 5% from 2021 to 2022 and those numbers remain strong. Outdoor recreation is an important part of the U.S. economy, providing many…
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American-made products always have an added appeal when marketing your products in the United States. With events on the horizon like the Fourth of July and the 2024 Olympics, USA-made merch provides the perfect opportunity to display your patriotic pride. According to the 2023 ASI Ad Impressions Study, 54% of…
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Travel is back! The latest reports indicate that nearly all travel is back to pre-pandemic levels. The global tourism market is valued at $2 trillion. With people back in the travel habit, there are plenty of opportunities to have people pack your brand with them wherever they go. Last year,…
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