If you aren’t using promotional products to get your name out there, establish your brand or market a new product – you are missing a critical tool in your marketing arsenal. Here are six things that promotional products could help you do today.
Reach more people.
It’s not just your existing customers or employees that are seeing your brand when you give away a promotional product. Your audience widens to family members, friends, coworkers, passerby and anybody who happens to catch a glimpse of your recipient and their gift. While your target audience should be you main concern, it does not hurt that promotional products are mobile and can reach audiences you may never have marketed to before.
Increase your brand image.
A positive brand image does not happen overnight – it can take years of consistently shaping your customers’ opinions and driving home your messages with promotional products can help! Establish goodwill by associating your brand with a charitable cause or community event.
Treat your customers right.
When your customers are happy, they come back and buy. Hand out a promotional product to make a situation right, or simply give them a gift to thank them for their business. This will make your customers feel valued and appreciated.
Generate higher direct mail response rates.
Sending a promotional product through the mail can help you boost your return on investment. Recipients will be more likely to open the package if it has some bulk to it, but they will also appreciate the free gift and have a more positive attitude towards your company.
Create your own publicity.
Every company wants to be the topic of conversation. Giving out promotional products can break the ice with potential customers and make your employees talk about you outside of the office. There’s nothing better than getting a gift at a trade show, local conference or citywide event.
If you work with your promotional consultant and find a promotional product that is useful or appealing to recipients, they’ll keep it and use it. By handing out promotional products, you’re giving your audience repeated exposure to your brand, helping them remember your business and what you do.