Looking ahead to January 2015, here are four ideas that you and your company can use to promote your brand.

National Skating Month

U.S. Figure Skating member clubs and basic skills programs across the country seek to recruit new members by offering ice-skating training from professionally trained instructors. Partner with the clubs and programs and give the fledgling skaters scarves, fleece head bands, beanies and/or other items when they attend classes.

National Personal Self-Defense Awareness Month

Karate dojos, boxing gyms, fitness centers that run kickboxing classes – all can capitalize on the New Year’s resolution fitness fervor with campaigns that encourage people to sign up for self-defense. Partner with a gym and give folks who enroll in self-defense classes a free branded water bottle or towel.

National Glaucoma Awareness Month

Ophthalmologists, health networks and nonprofit organizations are encouraged to educate their communities about this disorder through screenings, forums and programs. Pens, stress relievers, signage, sunglasses and awareness ribbons will help promote your organization and this important initiative to anyone they are given too.

National Volunteer Blood Donor Month

Help health-care providers and blood banks in their promotional push to encourage blood donation and thanks those who give at drives. Wristbands, ribbons, stickers and signage are all items that can figure into these campaigns.