Do you ask for a Coke? Do you look Band-Aid? Are you writing on a Post-it? These brands have become so well-known, they’ve replaced the generic terms for products in our language. This replacement is the epitome in brand awareness – and it’s hard to achieve! Striving for that highest level in brand awareness can be intimidating, so here are some more feasible ways to increase your brand’s awareness.
A classic tried-and-true strategy for building your brand is getting a car wrap! They can attract a hefty amount of attention, and it’s a great way to ensure that wherever you go, people are becoming more familiar with your brand.
Customers will gladly spread word of your product or service when they know they’ll get an added perk.
These brightly colored, informative pieces are a way to share your marketing data and statistics in a completely different fashion! They get shared over and over again, and make them a great tool for brand awareness.
You can give your brand a fun, unique brand identity even if you work in a serious business.
Find existing counterparts in your industry whose business you could potentially complement, rather than compete with. Make use of your partner’s influencer network to promote your brand.
Put your brand name on koozies, pens and bags (just to name a few items) and then give away your items at local festivals or to visitors in your office.