Caps have all the elements of the perfect promotional vehicle for delivering your message.
- Increase brand awareness
- Deliver repeat exposure
- High perceived value
- Cost effective
Here’s proof of that. A study by the Advertising Specialty Institute showed that caps deliver real impressions:
- 53% of consumers who received a hat had a more favorable opinion of the advertiser who gave it to them.
- Almost four in 10 consumers who received a hat from a business they had not done business with said they were more likely to do business with them in the future.
- Recall is highest for apparel items, as 88% recall the advertiser that gave them a hat (or shirt).
Don’t think a cap will work for your business? Think again!
- Schools and fire departments can help young students remember the importance of fire safety with a simple branded hat.
- Whether it’s to show school spirit or construction company pride, a knit cap is an excellent fit regardless of the weather.
- The right cap will earn you clout at the next golf event you host or sponsor!
- A trendy, stylish hat can put your college or universities name in unexpected places.