For every business, event branding can be an effective way of pitching ideas to potential clients. It’s a smart way to connect and remind people about your business. Whether it’s your invite, the buzz around the event, giveaways or your setup. It’s about marketing your business, creating a memorable experience and consistently keeping your audience engaged. Here are four tips that can help you get your brand on during an event.
Send Out Personalized Invites
Make sure that your invites are memorable – they are the first impression about your event. You want them to grab the recipient’s attention and provide them with the information that they need to know. Sometimes, for smaller events, a handwritten invite can be the perfect touch. For larger events, sending out an email invitation can make an impact.
Use Social Media to Create Buzz
Social media should be used before, during and after your event. Make sure to give event updates during and after your event – sharing photos and videos help publicize your event! You can also post feedback from attendees as well.
Design Unique Promotional Giveaways
Your promotional giveaways serve as a souvenir to those who attended your event – so you want them to be unique. While pens, notebooks and t-shirts are strong, traditional giveaways – make sure that you take some time to look at products that complement your business and help with brand recognition. If you were a coffee company, your promotional giveaway could include a gift basket that includes a coffee mug, coffee stirrers and coupons for you coffee brand. If you were a tech firm, putting together a gift that includes a Bluetooth speaker, headphones and a portable charger will remind your customers of what you do whenever they use the products.
Brand Your Event
Make sure to use branded products throughout your event – cups, plates and napkins with your logo will keep your brand in focus at your event. Make sure that it’s subtle, overdoing it could create a negative impression. Pick appropriate colors for your tableware and decorations. Everything should look cohesive and match you brand.