Like the old saying goes, “It’s better to give than to receive.” And while that might be a cliché, in business, there are truly unending perks to corporate gifting. There’s no better way to keep your company top-of-mind with valuable clients, and studies have shown employee gifting could boost annual profits by $2,400 per employee, according to The Work Foundation’s report.

Corporate gifting boosts brand recognition, generates positive associations with your business and, in the case of employee gifts, improves corporate culture. Currently, corporate gift trends revolve around personalization. Businesses need to show their clients they can go the extra mile and that they care about them on a personal level. Plus, it’s the perfect opportunity to showcase a company’s branding.

Here are some ideas that are sure to wow any recipient:

Food Gifts
Food and wine are always timeless gift options, and they’re poised to continue growing. Packaged Facts forecasts U.S. consumer and corporate food gifting sales for the year will have grown 3.5 percent. Take advantage of this delicious promotional opportunity with seasonal hot chocolate gift baskets, gingerbread cookie baskets or any mulled wine gift baskets.

Relaxed apparel (commonly known as athleisure wear) is what’s trending. Sweatshirts and zippered warm-up jackets are sure fire hits, you can find people sporting both embroidered and silk screened versions. And these shirts aren’t just for lazy Sundays—they are popular to don around town, increasing your clients’ logo exposure.

Tech Gifts
Tech consumes our modern-day lives, and we love it. Clients and employees can never have enough tech, whether it’s a power bank, portable Bluetooth® speaker or headphones, and everything in between. Tech gifts demonstrate you’re always taking action to stay connected.

Personalized Luxury Gifts
For those top-tier clients and top-earning employees, personalized gift sets are just the thing. From a journal debossed with the recipient’s initials to a beautifully imprinted leather portfolio, your gift recipient will be overjoyed. Other options include personalized coasters or any home and kitchen gift set.

(Source: What's Trending Now;