Think fast! What color is the sky to every 5-year-old artist? Water? The ribbon we all hope to win? Every “It’s a boy!” balloon in the gift shop? The Democratic National Convention? Elvis’s suede shoes? You guessed it; we’re not talking about something old, or something new, not something borrowed, but something BLUE! The Pantone Color Institute has announced the 2020 Color of the Year to be…drumroll, please… PANTONE 19-4052 Classic Blue.
A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Imprinted in our psyches as a restful color, blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
What does all this Classic Blue mean for business and promotional products? It looks like it will be a good year to Get Your Brand On blue branded gifts and giveaways. Blue is the most universally favored color of all and thankfully; most of our favorite promo products are available in blue!
Physiologically, blue is calming and reduces tension and fear. It slows the pulse rate (think meditation) and reduces appetite, explaining why the infamous golden arches are NOT blue. Being a cool color, it creates a sensation of space while adding strength and unity. Blue is therapeutic to the mind and body and brings harmony to the spoken word.
While blue works well for the corporate world and is often used for more conservative types of businesses such as accountants, insurance companies, banks and other financial companies where trust and reliability are important; younger generations see blue in general as a color relating to maturity and the “responsible” market, unless it is a bright electric blue of course. It relates to trust, honesty, and dependability, therefore helping to build customer loyalty.
While roses are red, it’s a well-known fact that violets are blue. What else is blue? All things tranquil, chilled, cold, and awarding can be found in shades from periwinkle to navy. Sitting just below black, white, and silver, on the safe bet scale, blue is next in line for higher-priced items. While inexpensive giveaways (pens, socks, etc…) are fun to have in a variety of trendy colors, it’s best to keep it conservative for larger branded items like coolers, coats, and bags. Blue is the go-to color when you tire of super safe black.
Too BLUE to be true?
A survey has shown blue to be the best-selling color in women’s sweaters because women think men like it.
It is the color most preferred by men.
8% of the world’s population has blue eyes.
In the UK, a blue ribbon can be the symbol of testicular cancer awareness.
In the United States post office mailboxes are typically blue.
Blue is the favored color choice for toothbrushes.
Blueberries are the favorite of blue foods.
Mosquitoes are attracted to the color blue twice as much as to any other color.
Owls are the only birds who can see the color blue!
Blue is often used to decorate offices because research has shown that people are more productive in blue rooms.
Studies show weightlifters are able to handle heavier weights in blue gyms.
In ancient Rome, blue was worn by the public servants, which marked the beginning of the idea for today’s police uniforms.
Blue is associated with airmail and the navy.