Participating in your industry's trade shows is an important piece of the marketing puzzle that can reap great return on investment for your company and brand. Especially when you think of that nature of a tradeshow - a concentrated gathering of people that are, by nature, there to learn about…
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The purpose of marketing is to make it easier to sell, and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing, lead with success stories. Here are some tips for crafting and sharing your success stories on the web and through other marketing…
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Caps have all the elements of the perfect promotional vehicle for delivering your message. Increase brand awareness Deliver repeat exposure Long-lasting High perceived value Cost effective Here's proof of that. A study by the Advertising Specialty Institute showed that caps deliver real impressions: 53% of consumers who received a hat…
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With the end of the year just around the corner, planning your marketing strategy for 2015 should be near the top of your list. Your marketing strategy plays an important role in business growth. Here are ten ways that you can include promotional products in your plans. Work with a…
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No matter how large or small, a business is part of the community in which it operates. This holiday season, put aside the holiday parties and look for creative ways to give back to your community. Coordinate charitable donations. Consider taking up a regular donation for a local charity or…
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Craft cocktails are all the rage, featuring the perfect balance of alcohol, bitters, zest and sweetness mixed into creations such as the Old Fashioned or Sazerac. In the board room, a different brand of mixology is taking place: the meticulously designed publicity campaign. All beneficial and lucrative PR and marketing strategies…
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If you haven't noticed, many managers do not communicate well and do not set an organizational climate where communication within the organization is managed effectively. This isn't surprising, since a manager who communicates ineffectively and does not encourage effective organizational communication is unlikely to hear about it. Poor communication is…
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Research indicates that managers spend somewhere between 50 and 80 percent of their total time communicating in one way or the other. Without effective communication there can be little or no performance management, innovation, understanding of clients or coordination of effort, and without effective communication it is difficult to manage…
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Thanksgiving is just around the corner (literally), and many of you are making plans for how you are going to use this time; visiting with relatives, serving meals to the less fortunate or whatever it is that you do on Thanksgiving. It’s odd that, as the majority of our waking hours…
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