August is traditionally a slow news month, which makes it an great time for you to connect with journalists and get positive press for your business. Research media targets. Reporters, editors and their respective media outlets are the "buyers" in the public relations game. To sell them on your story,…
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Yes, you read that right. We're talking holidays in July because it's the perfect time to begin your holiday season planning instead of waiting until the last minute. The earlier you start planning, the better chance you are to achieve your goals and have a successful holiday campaign. Develop creative…
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In a recent post, Randy Conley of the Ken Blanchard Companies discussed how often the topic of leadership is overcomplicated and offered his seven simple truths for leadership: 1. There aren’t any shortcuts. Leaders build themselves not in the classroom but in the game. Leadership is hard work and most of…
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Event marketing season is upon us, which means there's no better time to brush up on your outdoor event planning than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun. 1.…
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Below are five lessons learned from those who got it right...and wrong. Lesson 1: Don't fix what's not broken. Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with New Coke. The public was outraged and made their voices heard.…
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All employees play critical roles in serving as brand advocates. No matter where they make a connection with the marketplace, that experience must be consistent and reflect the mission, vision and values of your brand. Brand advocacy starts with leadership If top leadership within an organization lives and breathes the…
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We promise to protect your brand as if it were our own!…That’s the pledge we’ve made to our customers. Product recalls have been abundant in recent years, and no industry is immune. Unsafe products are dangerous – to consumers and to the companies who distribute them. Many businesses have suffered…
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What are you doing when it comes to branding your own business? Branding strategy plays an important role in business growth. It’s the roadmap for how, where, when and to whom you are going to communicate your differentiated messaging. 1. Do you have enough brand-building money to afford multiple brands?…
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A study of American consumers shows that they love promotional products. For more than 200 years, these vehicles of promotion have integrated their way into daily life, serving not only as useful tools, but as powerful long-lasting advertising. In an effort to better understand this mutually beneficial relationship, a study…
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