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Archive for the ‘Marketing Tips’ Category

Girl wearing a green branded backpack standing in an open green space.
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Marketing Tips  Promotion Ideas

Swag for a Smart Back-to-School Season

Whether you're team “fresh pencils and clean notebooks” or still recovering from summer break whiplash, one thing’s for sure: back-to-school season is a prime time for promo. From kindergartners to college kids — and even the unsung heroes in the school office — everyone could use a little school spirit…

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A photo featuring a black logoed coaster, a blue lunch cooler bag and a yellow letter opener.
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Marketing Tips  Promotion Ideas

Promo Giveaways That Last

In the promo industry, we often talk about the long-term impact of a well-designed promotional product — but today, I want to share a more personal perspective. These are real-life examples from my own promo journey that prove just how long-lasting and meaningful great promo can be. Companies that utilize…

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Made in USA  Marketing Tips  Promotion Ideas

American-Made: The smart choice in 2025

In today's dynamic market, American-made promotional products are gaining traction among businesses aiming to align their branding with values like quality, sustainability and national pride.  Recent economic shifts have spotlighted the advantages of sourcing products domestically. New tariffs on imported steel, aluminum and apparel have prompted businesses to reconsider their…

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General  Marketing Tips  Promotion Ideas

All About Self-Care

May is Mental Health Awareness Month, which makes it the perfect time to send a message that goes beyond “Thanks for your business.” Now more than ever, people are tuning into the importance of self-care, not just as a feel-good trend, but as a real way to stay grounded and…

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General  Marketing Tips

All About Safety Wear

Safety wear is an essential component in many industries, ensuring workers stay protected while performing their duties. But beyond protection, branded safety wear adds an extra layer of professionalism, brand identity and team unity. When employees wear logoed safety gear, it promotes a positive company culture and instills trust in…

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Eco-Friendly  Marketing Tips  Promotion Ideas

The Best Green Giveaways

Eco-Friendly Promotional Products for a Sustainable Future In today’s world, sustainability isn’t just a trend — it’s a necessity. Consumers and businesses alike are prioritizing eco-conscious decisions, making environmentally friendly promotional products more relevant than ever.  Offering green giveaways showcases your brand’s commitment to sustainability and aligns with customer values,…

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General  Marketing Tips  Odds & Ends

Promo Year in Review 2024

Another end of year is approaching. As we prepare to change the calendar to 2025, it’s good to reflect on the past year to uncover what themes from 2024 can influence our approach to promotional merch in the new year. The past few years have shown us that consumer habits…

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