Drinkware is a popular, and easy, way to share your company’s brand on something useful. Those who own custom drinkware use it an average of 2-3 times per week, gaining valuable impressions for your brand with every sip. Whether you are looking for a giveaway or a welcome gift, promotional drinkware can help you reach your marketing goals.


Rather than just handing out your drinkware empty – here are three ideas you can put in place today to reach drinkware’s full potential.

1) Include a coupon or flyer inside the empty space.  

Coupons and flyers are great for awareness campaigns and special offers.  But it’s not always easy to get people to accept a flyer or coupon that is being handed out to them. This can be alleviated with promotional drinkware. Putting a coupon or small flyer into a translucent water bottle or tumbler is a great way to get your information into the hands of your audience. The added bonus is that recipients will love receiving a water bottle and will use it 2-3 times per week. By doing this, you will also reach the recipients coworkers, friends, and family.

2) Create a gift package.

Gift bags are a popular trade show and convention giveaway.  It can sometimes be forgotten when so many other booths are also handing out bags. Instead of a bag, think about handing out promotional drinkware. Fill your drinkware giveaway with your business card and any other small giveaways, like a custom pen or keychain. An added bonus is that drinkware items take up the same amount of space when full as they do when empty.

3) Use them as a part of a themed giveaway.

Events are often centered on a theme in which you plan your giveaways. Drinkware items can be tied into any theme whether it is a fundraising event, an awareness walk, an educational conference and more. At a busy event, some attendees may be hesitant to take small giveaways. Attendees hey may not want to hold on to them all day, and if they traveled to the event, they may not be interested in taking extra items home. Drinkware items are attractive in these situations because they are practical and useful. Events are often long and having a nice water bottle to drink out of or a travel mug to fill with a hot cup of coffee will be appealing.

These three out of the box ideas will help you get creative with your promotional drinkware items.

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